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Elektrischer Wischmopp

Fail

Demand is soft, at -36.5% this quarter, so Elektrischer Wischmopp is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€369K/yr265K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
52%top-5 click share · 16 brands · 82 sellers

Flapen Score

Elektrischer Wischmopp against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Elektrischer Wischmopp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektrischer Wischmopp market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrischer Wischmopp 265K times last year and spent an estimated €369K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €369K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.7%
Market size, estimated
€369Ka year
Top search term
elektrischer wischmopp66K searches a year

02 · Price

A sale here is worth €81.84.

Listings sell for €81.84 on average, from €15.65 to €172.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €81.84 that is €8K to €20K a year per listing.

Average price
€81.84inside the $15 to $100 sweet spot
Price range
€15.65–€172.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€8K–€20K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #230 within Reinigungsmittel. It carries 1,880 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
10.4%
Average rank
#230in Reinigungsmittel
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,880per listing
Listings tracked
23

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Elektrischer Wischmopp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

82

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

20%

  • Brand 144%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Elektrischer Wischmopp search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Elektrischer Wischmopp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elektrischer wischmopp66K/yr
  • wischmopp elektrische49K/yr
  • elektrischer wischmopp kabellos43K/yr
  • wischmop elektrisch20K/yr
  • elektrischer wischmop11K/yr
  • philips one up 300011K/yr
  • elektrischer mopp13K/yr
  • elektrischer mopp bodenwischer9K/yr
  • boden reinigungsgerät5K/yr
  • wischmopp elektrisch6K/yr

Reviews and returns

What reviews say buyers love and hate about Elektrischer Wischmopp

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Einfache Reinigung”
11%of negative reviews mention “Einfache Reinigung”
2.0%of orders come back
“Reinigung vom Schmutzwassertank etwas tricky”
A buyer, on “Einfache Reinigung”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elektrischer Wischmopp questions

Answered from the same tracked data.