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Elektrische Zahnbürste Baby

Fail

Shoppers spend an estimated $59K a year here, so Elektrische Zahnbürste Baby is a Fail.

Flapen Score
39
39 / 100
Ranks 2,622 of 2,966 Drogerie & Körperpflege niches · −10 vs the category median of 49
Market size
€59K/yr99K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
64%top-5 click share · 8 brands · 53 sellers

Flapen Score

Elektrische Zahnbürste Baby against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Elektrische Zahnbürste Baby is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektrische Zahnbürste Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrische Zahnbürste Baby 99K times last year and spent an estimated €59K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.5%
Market size, estimated
€59Ka year
Peak month
November1.4× the quietest month
Top search term
elektrische zahnbürste baby19K searches a year

02 · Price

A sale here is worth €16.94.

Listings sell for €16.94 on average, from €12.56 to €33.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €16.94 that is €2K to €4K a year per listing.

Average price
€16.94inside the $15 to $100 sweet spot
Price range
€12.56–€33.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #20 within Mund- & Zahnpflege. It carries 5,409 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#20in Mund- & Zahnpflege
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
5,409per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Elektrische Zahnbürste Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

53

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 162%
  • Brand 218%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Elektrische Zahnbürste Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Elektrische Zahnbürste Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elektrische zahnbürste baby19K/yr
  • elektrische zahnbürste kinder ab 1 jahr15K/yr
  • elektrische zahnbürste ab 1 jahr14K/yr
  • baby zahnbürste elektrisch13K/yr
  • baby elektrische zahnbürste9K/yr
  • seago elektrische zahnbürste kinder9K/yr
  • seago zahnbürste4K/yr
  • elektrische zahnbürste baby 1 jahr4K/yr
  • seago3K/yr
  • elektrische zahnbürste kinder ab 15K/yr

Reviews and returns

What reviews say buyers love and hate about Elektrische Zahnbürste Baby

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Mundhygiene”
28%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Hält gerade 1 Jahr”
A buyer, on “Haltbarkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elektrische Zahnbürste Baby questions

Answered from the same tracked data.