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Elektrische Zahnbürste

Maybe

Shoppers spend an estimated $30.6M a year here. But the top 5 brands take 94% of clicks, so Elektrische Zahnbürste is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€30.6M/yr12.0M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
39%top-5 click share · 10 brands · 326 sellers

Flapen Score

Elektrische Zahnbürste against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Elektrische Zahnbürste is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektrische Zahnbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrische Zahnbürste 12.0M times last year and spent an estimated €30.6M. The top 5 brands take 94% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 12.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30.6M a year.

Searches, last 12 months
12.0M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
3.8%
Market size, estimated
€30.6Ma year
Peak month
November2.5× the quietest month
Top search term
elektrische zahnbürste4.1M searches a year

02 · Price

A sale here is worth €67.21.

Listings sell for €67.21 on average, from €1.57 to €261.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At €67.21 that is €538K to €672K a year per listing.

Average price
€67.21inside the $15 to $100 sweet spot
Price range
€1.57–€261.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
400K–500K
Units per listing a year
8,000–10,000
Revenue per listing a year
€538K–€672K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Mund- & Zahnpflege. It carries 5,382 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Mund- & Zahnpflege
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
5,382per listing
Listings tracked
49

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Elektrische Zahnbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

326

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

39%

Top 20: 75%

Open market

4%

  • Brand 162%
  • Brand 215%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Elektrische Zahnbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Elektrische Zahnbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elektrische zahnbürste4.1M/yr
  • oral b zahnbürste elektrische1.7M/yr
  • zahnbürste elektrisch1.2M/yr
  • oral b991K/yr
  • zahnbürste692K/yr
  • schallzahnbürste944K/yr
  • elektrische zahnbürste oral b447K/yr
  • oral b zahnbürste453K/yr
  • ultraschall zahnbürsten405K/yr
  • electric toothbrush188K/yr

Reviews and returns

What reviews say buyers love and hate about Elektrische Zahnbürste

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Mundhygiene”
14%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Nach fast drei Jahren defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elektrische Zahnbürste questions

Answered from the same tracked data.