elektrische zahnbürste
Worth a lookShows a $30.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible€30.6M€30.6M/yr · 12.0M searches
Avg price
Great€67.21avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay€1.57–€261.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,381.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, elektrische zahnbürste is a €30.6M/yr Amazon Germany market (12.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
elektrische zahnbürste market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- €26.9M–€33.6M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
326
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
4%
- Oral-B62%
- PHILIPS15%
- WonderSmile11%
- 7MAGIC4%
- TEETHEORY3%
- YTEATH PRO2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top elektrische zahnbürste search terms
- elektrische zahnbürste4.1M/yr
- oral b zahnbürste elektrische1.7M/yr
- zahnbürste elektrisch1.2M/yr
- oral b991K/yr
- zahnbürste692K/yr
- schallzahnbürste944K/yr
- elektrische zahnbürste oral b447K/yr
- oral b zahnbürste453K/yr
- ultraschall zahnbürsten405K/yr
- electric toothbrush188K/yr
Top elektrische zahnbürste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz
Oral-B€18.024.4★45,314 rev
WonderSmile Schallzahnbürste Pro - Testsieger 2026* - Elektrische Zahnbürste IPX8 4 Programme - mit Ladestation & 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)
WonderSmile€64.424.5★4,210 rev
Oral-B Pro Series 3 Elektrische Zahnbürste Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi Zahnbürste Elektrisch Designed by Braun Schwarz
Oral-B€42.184.4★6,411 rev
Oral-B Pro Series 1 Plus Edition Elektrische Zahnbürste mit 3 Aufsteckbürsten Schwarz - Electric Toothbrush Inkl. 3 Putzmodi für Zahnpflege Designed by Braun
Oral-B€30.994.4★2,482 rev
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz
Oral-B€40.504.4★2,040 rev
Newest
by launch date
Schallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz
TEETHEORY€15.617,260 rev
Elektrische Zahnbürste für Erwachsene und Kinder - Schallzahnbürste Electric Toothbrush mit 8 Bürstenköpfen (3 Typen) 90 Tagen Akkulaufzeit 5-Modi 50000VPM Reiseetui Timer
YTEATH PRO€15.841,613 rev
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Pink
Oral-B€50.832,552 rev
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Grün
Oral-B€45.282,552 rev
Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black
Oral-B€38.351,890 rev
Trending
90-day click momentumSchallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz
TEETHEORY€15.614.4★
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz
Oral-B€40.504.4★
Oral-B Pro Series 3 Elektrische Zahnbürste Doppelpack Electric Toothbrush Inkl. 4 Aufsteckbürsten 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz und Weiß
Oral-B€64.754.4★
Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Lila
Oral-B€19.684.4★
Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black
Oral-B€38.354.4★
What buyers say about elektrische zahnbürste
What buyers praise and complain about, mined from review topics.What buyers love
“Sonic Toothbrush”
“SUPER PRODUKT”
“Top Deal”
“14 Tage Akku-Power”
“Bestes Reinigungsergebnis”
“Wie erhofft”
“Simple”
“Super Putzergebnis”
“iO Sense Ladestation: Das absolute Highlight”
“modernes Design”
What buyers complain about
“Nach fast drei Jahren defekt”
“Akku schnell defekt, sonst in Ordnung”
“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”
“Akku hält keine 2 Minuten”
“Preis steigt”
“Wie zahlreiche Negative Rezessionen vorher, entscheidet euch für ein anderes Produkt”
“Staubig”
“Klobig”
“Absolut schwache Vibrationsstärke”
“Funktioniert nicht”
Top return reasons
Common questions
- Is elektrische zahnbürste profitable to sell on Amazon Germany?
- The niche generates €30.6M/yr across 49 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the elektrische zahnbürste niche?
- 10 brands and 326 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in elektrische zahnbürste?
- Top complaints mined from reviews: Haltbarkeit, Aufladen, Mundhygiene. The return rate is 1.7%.
- When does demand for elektrische zahnbürste peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the elektrische zahnbürste niche?
- Listings span €1.57–€261.70; the average listing price is €67.21 (sweet spot $15–$100). The average incumbent carries 5,382 reviews — the moat a new listing must climb.