Is elektrische duftlampe profitable to sell on Amazon Germany?

The niche generates €22K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (44/100).

How competitive is the elektrische duftlampe niche?

19 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in elektrische duftlampe?

Top complaints mined from reviews: Haltbarkeit, Geruch, Diffuser Mechanismus. The return rate is 2.8%.

When does demand for elektrische duftlampe peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the elektrische duftlampe niche?

Listings span €9.75–€24.93; the average listing price is €18.47 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

elektrische duftlampe

Skip it

Soft demand (-64.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great278.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.47

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good€9.75–€24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€22K

€22K/yr · 146K searches

Growth

Bad-64.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, elektrische duftlampe is a €22K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

elektrische duftlampe market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €37K–€46K; units × avg price
Conversion rate: 0.8%
Avg BSR: #341
Page quality: 0%
Prime: 87%
Sponsored: 87%
Out of stock: 17.5%
Avg brand age: 32 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

29%

Earnest Living17%
ZEN ARÔME15%
Wowlela13%
Staymoment11%
Candle-Brothers7%
ONVAYA7%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -64.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top elektrische duftlampe search terms

elektrische duftlampe30K/yr -56.9%0.8% conv.
elektrische duftlampe für wachs35K/yr -71.3%1.3% conv.
duftlampe elektrisch wachs19K/yr -61.3%1.2% conv.
scentsy duftlampe16K/yr -67.1%0.3% conv.
duftwachs lampe elektrisch14K/yr -69.9%1.0% conv.
wachslampe7K/yr -50.8%1.0% conv.
duftlampe wachs elektrisch8K/yr -57.1%1.6% conv.
wachs duftlampe elektrisch6K/yr -60.6%0.8% conv.
wachslampe elektrisch7K/yr -69.4%2.9% conv.
scentsy lampe4K/yr -59.5%0.3% conv.

All search terms

Top elektrische duftlampe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Earnest Living Wachsschmelzwärmer für duftende Wachswürfel Tortenkerzenwärmer Wachsschmelze elektrischer Keramik-Duftschmelzer Ölbrenner weiß für Aromatherapie-Geschenk zu Hause

Earnest Living€20.284.3★578 rev

ONVAYA€20.854.5★435 rev

Candle-Lite - elektrisches Nachtlicht Bamako - Flammenlose Duftlampe für dein Zuhause im schönen floralen Ornament Design

CANDLE-LITE€16.194.2★56 rev

Staymoment Elektrische Duftlampe Pilz Deko: Glas Duftlampen Elektrisch für Wachs Pilz Lampe Mushroom Geschenke Frauen Wachslampe Pilzlampe Deko Herbst Frühling Geschenk Mama Freundin Schwester

Staymoment€17.565.0★14 rev

Wowlela Duftlampe Wachs 3D Glas Elektrische Duftlampe für Wachs Energie Sparen Elektrisch Teelicht Duftöl Lampe für Home Office Schlafzimmer Geschenke

Wowlela€20.784.6★614 rev

Newest

by launch date

Staymoment Elektrische Duftlampe für Wachs mit Timer: Candle Warmer für Duftwachs ätherische Öle Aroma Diffuser Nachtlicht Home Docor Modern Schwarz

Staymoment€19.0417 rev

8mo ago

Wowlela Duftlampe Elektrisch Elektrische Duftlampe für Wachs mit Lagerfeuer 3 in 1 Elektrische Wachsduftlampe für Kerzen & Ätherische Öle Aromalampe für Zuhause Büro Geschenke & Dekoration

Wowlela€20.7053 rev

10mo ago

Lamptobe Elektrische Duftlampe für Wachs und Ätherische Öle Flammenlose Elektrische Ölbrenner Dekorative Wachslampe für Raumduft Dekoration und Geschenk Retro-Rot

Lamptobe€9.757 rev

10mo ago

Staymoment Elektrische Duftlampe Pilz Deko: Glas Duftlampen Elektrisch für Wachs Pilz Lampe Mushroom Geschenke Frauen Wachslampe Pilzlampe Deko Herbst Frühling Geschenk Mama Freundin Schwester

Staymoment€17.5614 rev

11mo ago

ZenArôme Calorya Nr. 11 Duftwachsbrenner Elektrischer Parfümbrenner für duftenden Fondant Parfümlampe aus Glas abnehmbarer Becher origineller Stil und farbenfrohe Umgebungsbeleuchtung

ZEN ARÔME€24.7515 rev

1y ago

What buyers say about elektrische duftlampe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Eigentlich ein schöner Artikel”

Geruch16%

“mit einem bisschen Duftöl riecht das ganze Haus gut.”

Preis-Leistungs-Verhältnis16%

“Preisleistung super”

Helligkeit/Glanz/Glühen8%

“Sehr schönes warmes Licht”

Benutzerfreundlichkeit7%

“Er lässt sich kinderleicht bedienen und reinigen”

Farbe6%

“sehr stylisch in der Farbwahl”

beworben Vs Tatsächliches Produkt6%

“Macht was er soll”

Design insgesamt5%

“Stilvolle Laterne mit funtionalem Design”

Einfache Reinigung3%

“Robustes Wunder und leicht zu reinigen”

Stärke2%

“Reichen super”

What buyers complain about

Haltbarkeit26%

“Nach 14 Monaten bereits defekt”

Geruch25%

“Kein Scentsy Duftwachs”

Diffuser Mechanismus8%

“Diffuser schaltet sich nach einer Sekunde gleich wieder ab”

Defekt Material/Teile6%

“Ware defekt nach 4 Wochen”

Funktionalität insgesamt6%

“funktioniert nicht”

Qualität insgesamt4%

“Schlechte Qualität”

Heizung3%

“nichts wird erhitzt”

Helligkeit/Glanz/Glühen3%

“Zu hell”

Buchse/Anschluss/Stecker3%

“Explodierter Stecker”

Gesamtgröße3%

Top return reasons

Gesamtgröße15%

Funktionalität insgesamt15%

Defekt Material/Teile12%

Qualität insgesamt9%

Geruch7%

Materialqualität6%

Diffuser Mechanismus5%

Haltbarkeit4%

beworben Vs Tatsächliches Produkt3%

Preis-Leistungs-Verhältnis3%

Common questions

Is elektrische duftlampe profitable to sell on Amazon Germany?: The niche generates €22K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (44/100).
How competitive is the elektrische duftlampe niche?: 19 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in elektrische duftlampe?: Top complaints mined from reviews: Haltbarkeit, Geruch, Diffuser Mechanismus. The return rate is 2.8%.
When does demand for elektrische duftlampe peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the elektrische duftlampe niche?: Listings span €9.75–€24.93; the average listing price is €18.47 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.