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Einwegrasierer Damen

Fail

The top 5 brands take 100% of clicks, so Einwegrasierer Damen is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€35K/yr47K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
73%top-5 click share · 5 brands · 14 sellers

Flapen Score

Einwegrasierer Damen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Einwegrasierer Damen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einwegrasierer Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Einwegrasierer Damen 47K times last year and spent an estimated €35K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
16.3%
Market size, estimated
€35Ka year
Top search term
einwegrasierer damen27K searches a year

02 · Price

A sale here is worth €4.53.

Listings sell for €4.53 on average, from €1.65 to €12.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €4.53 that is €1K to €2K a year per listing.

Average price
€4.53under the $15 to $100 sweet spot
Price range
€1.65–€12.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€1K–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #53 within Rasur & Enthaarung. It carries 1,504 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#53in Rasur & Enthaarung
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,504per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Einwegrasierer Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 238%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Search terms

Top Einwegrasierer Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einwegrasierer damen27K/yr
  • einmalrasierer damen12K/yr
  • rasierer damen einweg5K/yr
  • einweg rasierer frau3K/yr

Reviews and returns

What reviews say buyers love and hate about Einwegrasierer Damen

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Schneiden/Trimmen”
19%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Einwegrasierer Damen questions

Answered from the same tracked data.