Einwegrasierer
MaybeAn estimated 0.1% of orders come back. But prices span $1.65–$16.78, mostly outside the sweet spot, so Einwegrasierer is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 4952
- Market size
- €233K/yr223K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 30 sellers
Flapen Score
Einwegrasierer against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Einwegrasierer is stronger. Inside it, weaker.
Market
The Einwegrasierer market on Amazon at a glance
Shoppers on Amazon Germany searched for Einwegrasierer 223K times last year and spent an estimated €233K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €233K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 12.7%
- Market size, estimated
- €233Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- einwegrasierer93K searches a year
02 · Price
A sale here is worth €8.23.
Listings sell for €8.23 on average, from €1.65 to €16.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €8.23 that is €8K to €10K a year per listing.
- Average price
- €8.23under the $15 to $100 sweet spot
- Price range
- €1.65–€16.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €8K–€10K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #61 within Rasur & Enthaarung. It carries 2,668 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #61in Rasur & Enthaarung
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,668per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Einwegrasierer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
30
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
6%
- Brand 137%
- Brand 231%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (3 brands, 6%)
Demand
Einwegrasierer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Einwegrasierer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- einwegrasierer93K/yr
- einwegrasierer männer36K/yr
- rasierer einweg12K/yr
- einweg rasierer herren11K/yr
- einmalrasierer herren12K/yr
- einmalrasierer10K/yr
- gillette einwegrasierer herren9K/yr
- einwegrasierer 3 klingen5K/yr
- einmal rasierer5K/yr
- gillette blue 36K/yr
Reviews and returns
What reviews say buyers love and hate about Einwegrasierer
We read the reviews and the return reasons for every product selling here.
“rasierer fü die schnelle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
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FAQ
Common Einwegrasierer questions
Answered from the same tracked data.