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Eiklar

Eiklar shows low returns (0.1%), but soft demand (-13.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 62Growth 18Conversion 52Competition 25Returns 99Price range 81Avg price 95Brand share 38Review moat 86Quality gap 55
This niche Category average · 2,966 niches

Is Eiklar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Eiklar is a €556K/yr Amazon Germany market (494K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Eiklar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.9% over the last 90 days and 4.3% of searches end in a purchase.

€556K

revenue / yr

Units sold / yr20K
Search volume / yr-13.9%494K
Conversion rate4.3%
Avg price€26.35

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 12
Top-5 product click share70%
Open market18%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)5· 3 succeeded
Avg rating4.4★
Avg reviews277

Top Eiklar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€56K€111K€167K€222K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • GymBeam40%
  • Farma Białka25%
  • Vit4ever6%
  • DAVA6%
  • BIG ZONE high quality sportsnutrition5%
  • Bodylab244%
  • Open — no brand owns it (5 brands, 14%)

Eiklar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume494KCVR4.3%Products17Brands11Top 5 Brands82%OOS Rate26.7%Rating4.4★Reviews277Avg BSR#122
13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Eiklar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eiklar flüssig151K/yr
  • eiklar92K/yr
  • eiweiß flüssig54K/yr
  • gymbeam31K/yr
  • egg white20K/yr
  • eiweiss flüssig22K/yr
  • gym beam20K/yr
  • flüssiges eiweiß18K/yr
  • eiklar tetrapack14K/yr
  • egg whites8K/yr

What reviews say buyers love and hate about Eiklar

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt33%

Super Produkt

Ernährungs Gehalt19%

Rein Eiweiß, ideal für Personen dass, die möchten mehrere Proteine an seinen Ernährung hinzufügen

Geschmack insgesamt11%

Schmeckt

beworben Vs Tatsächliches Produkt8%

Wie erwartet

Geschmack4%

Geschmacklich ist es absolut neutral

What buyers complain about

74% of reviews
Ernährungs Gehalt19%

In jeder Flasche gibt es min 50 g komplett geronnenes statt flüssiges Eiweiß

Preis-Leistungs-Verhältnis13%

Preis erhöht

Gesamtgröße12%

die Verpackungen sind aus meiner sicht zu gross

Geschmack8%

Geschmacklich fail

beworben Vs Tatsächliches Produkt8%

Irreführendes Label

Eiklar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
12%
2Gesamtgröße
10%
3Qualität insgesamt
9%
4Auslaufsicher
7%
5Textur/Konsistenz – insgesamt
7%

Common Eiklar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eiklar 53/100 on Amazon Germany — Worth a look. The niche generates €556K/yr across 17 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Eiklar on Amazon Germany peaks in Feb, where the busiest month runs 2.0× the quietest.