Is eiklar profitable to sell on Amazon Germany?

The niche generates €556K/yr across 17 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the eiklar niche?

11 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in eiklar?

Top complaints mined from reviews: Ernährungs Gehalt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.

When does demand for eiklar peak?

Demand peaks in Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the eiklar niche?

Listings span €8.07–€46.65; the average listing price is €26.35 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

eiklar

Worth a look

Shows low returns (0.1%), but soft demand (-13.9% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.35

avg listing price — sweet spot $15–$100

Review moat

Great277.06

avg incumbent reviews — the moat a new listing must climb

Price range

Great€8.07–€46.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€556K

€556K/yr · 494K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, eiklar is a €556K/yr Amazon Germany market (494K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

eiklar market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: €395K–€527K; units × avg price
Conversion rate: 4.3%
Avg BSR: #122
Page quality: 0%
Prime: 29%
Sponsored: 59%
Out of stock: 26.7%
Avg brand age: 64 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

GymBeam40%
Farma Białka25%
Vit4ever6%
DAVA6%
BIG ZONE high quality sportsnutrition5%
Bodylab244%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.0×

Open Trend

Top eiklar search terms

eiklar flüssig151K/yr -19.8%4.5% conv.
eiklar92K/yr -13.4%3.3% conv.
eiweiß flüssig54K/yr -15.3%3.3% conv.
gymbeam31K/yr -8.6%0.1% conv.
egg white20K/yr +55.7%2.8% conv.
eiweiss flüssig22K/yr -14.5%3.3% conv.
gym beam20K/yr -2.3%0.1% conv.
flüssiges eiweiß18K/yr -16.4%4.5% conv.
eiklar tetrapack14K/yr -20.1%1.0% conv.
egg whites8K/yr +42.0%2.1% conv.

All search terms

Top eiklar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Farma Białka 100% Flüssiges eiweiß Eiklar-flüssig Hochwertiges Hühnereiweiß für eine eiweißreiche Ernährung (5820ml (6x1kg))

Farma Białka€42.974.5★354 rev

GymBeam Flüssiges Eiklar - praktische Form von 100% Eiklar schnelle und vollwertige Eiweißquelle ideal fpr Proteinshakes Backen und Kochen (1000 g (1er pack) Unflavored)

GymBeam€8.074.4★402 rev

GymBeam Flüssiges Eiklar 1000g - praktische Form von 100% Eiklar schnelle und vollwertige Eiweißquelle ideal fpr Proteinshakes Backen und Kochen (1000 g (3er pack) Unflavored)

GymBeam€20.334.4★402 rev

GymBeam Flüssiges Eiklar - praktische Form von 100% Eiklar schnelle und vollwertige Eiweißquelle ideal fpr Proteinshakes Backen und Kochen (1000 g (6er pack) Unflavored)

GymBeam€38.724.4★402 rev

Big Zone Eiklar | 100% flüssiges Hühnereiweiß aus Freilandhaltung | 6 x 300g Tetra-Pack

BIG ZONE high quality sportsnutrition€18.874.6★24 rev

Newest

by launch date

Big Zone Eiklar | 100% flüssiges Hühnereiweiß aus Freilandhaltung | 6 x 300g Tetra-Pack

BIG ZONE high quality sportsnutrition€18.8724 rev

4mo ago

Superset Nutrition - Pasteurisiertes Eiweiß (6x480ml) - Flüssiges Eiweiß - 54g Protein d. h. 16 Eiweiß pro Flasche

SUPERSET NUTRITION€23.2420 rev

4mo ago

Vit4ever 100% Flüssiges eiweiß Eiklar-flüssig aus Freilandhaltung hochwertiges Hühnereiweiß für eine eiweißreiche Ernährung (970ml / 1kg)

Vit4ever€13.61114 rev

11mo ago

Vit4ever 100% Flüssiges eiweiß (6x 970ml) Eiklar-flüssig aus Freilandhaltung hochwertiges Hühnereiweiß für eine eiweißreiche Ernährung

Vit4ever€46.65114 rev

11mo ago

Liquid Egg White aus Freilandhaltung laktosefeier Eiklar Protein Drink High Protein & Low Carb Pasteurisiert Ideal für Shakes Kochen & Backen (6x300ml Natur) 30g Protein on the Way

GN Laboratories€23.9018 rev

11mo ago

What buyers say about eiklar

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Produkt”

Ernährungs Gehalt19%

“Rein Eiweiß, ideal für Personen dass, die möchten mehrere Proteine an seinen Ernährung hinzufügen”

Geschmack insgesamt11%

“Schmeckt”

beworben Vs Tatsächliches Produkt8%

“Wie erwartet”

Geschmack4%

“Geschmacklich ist es absolut neutral”

Backen3%

“Auch zum Backen geeignet”

Haltbarkeit3%

“Gelingt immer”

Gesamtgröße2%

“Die Flaschengröße ist für mich optimal”

Kochanleitung2%

“Perfekt für Sportler, Bäcker und die schnelle, proteinreiche Küche 🍳”

Sauer2%

“Eine super Wahl für meinen Usecase: Averna Sour mit Schaumkrone”

What buyers complain about

Ernährungs Gehalt19%

“In jeder Flasche gibt es min 50 g komplett geronnenes statt flüssiges Eiweiß”

Preis-Leistungs-Verhältnis13%

“Preis erhöht”

Gesamtgröße12%

“die Verpackungen sind aus meiner sicht zu gross”

Geschmack8%

“Geschmacklich fail”

beworben Vs Tatsächliches Produkt8%

“Irreführendes Label”

Qualität insgesamt4%

“Nachlassende Qualität”

Heizung4%

“Vielleicht eine Temperaturvorbehandlung wo das Eiklar vielleicht gerade noch niedrig genug erhitzt wird, dass es nicht weiss wird”

Verdünnt/wässrig4%

“mega wässrig”

Nebenwirkungen3%

“Nachdem ich später die zweite Hälfte der Flasche konsumiert hatte, bekam ich etwa eine Stunde später jedoch heftige Magenkrämpfe und starken Durchfall”

Geruch1%

“Der Geruch beim Anbraten ist etwas anders”

Top return reasons

Geruch12%

Gesamtgröße10%

Qualität insgesamt9%

Auslaufsicher7%

Textur/Konsistenz – insgesamt7%

Preis-Leistungs-Verhältnis7%

Bitter7%

Haltbarkeit7%

Verdünnt/wässrig5%

Geschmack insgesamt3%

Common questions

Is eiklar profitable to sell on Amazon Germany?: The niche generates €556K/yr across 17 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the eiklar niche?: 11 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in eiklar?: Top complaints mined from reviews: Ernährungs Gehalt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.
When does demand for eiklar peak?: Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the eiklar niche?: Listings span €8.07–€46.65; the average listing price is €26.35 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

eiklar

eiklar market data

Competition & brand share

Demand & seasonality

Top eiklar search terms

Top eiklar products on Amazon

Top sellers

Newest

Trending

What buyers say about eiklar

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Drogerie & Körperpflege