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Eiklar

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -13.9% this quarter, so Eiklar is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size
€556K/yr494K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
70%top-5 click share · 11 brands · 12 sellers

Flapen Score

Eiklar against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Eiklar is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eiklar market on Amazon at a glance

Shoppers on Amazon Germany searched for Eiklar 494K times last year and spent an estimated €556K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €556K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
4.3%
Market size, estimated
€556Ka year
Peak month
February2.0× the quietest month
Top search term
eiklar flüssig151K searches a year

02 · Price

A sale here is worth €26.35.

Listings sell for €26.35 on average, from €8.07 to €46.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €26.35 that is €26K to €33K a year per listing.

Average price
€26.35inside the $15 to $100 sweet spot
Price range
€8.07–€46.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€26K–€33K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #122 within Nahrungsergänzung. It carries 277 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
29%
Out of stock, average day
26.7%
Average rank
#122in Nahrungsergänzung
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
277per listing
Listings tracked
17

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Eiklar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Brand 140%
  • Brand 225%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Eiklar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Eiklar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eiklar flüssig151K/yr
  • eiklar92K/yr
  • eiweiß flüssig54K/yr
  • gymbeam31K/yr
  • egg white20K/yr
  • eiweiss flüssig22K/yr
  • gym beam20K/yr
  • flüssiges eiweiß18K/yr
  • eiklar tetrapack14K/yr
  • egg whites8K/yr

Reviews and returns

What reviews say buyers love and hate about Eiklar

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Ernährungs Gehalt”
0.1%of orders come back
“In jeder Flasche gibt es min 50 g komplett geronnenes statt flüssiges Eiweiß”
A buyer, on “Ernährungs Gehalt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eiklar questions

Answered from the same tracked data.