edelsteine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great457.78avg incumbent reviews — the moat a new listing must climb
Market size
Good€542K€542K/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.77avg listing price — sweet spot $15–$100
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.38–€20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, edelsteine is a €542K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
edelsteine market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- €511K–€639K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.3%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- PURAJA90%
- Kisvic3%
- RNHDLY3%
- modacraft2%
- XIANGLONGY2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top edelsteine search terms
- edelsteine für kinder326K/yr
- edelsteine289K/yr
- steine139K/yr
- kristalle167K/yr
- stein68K/yr
- trommelsteine49K/yr
- edelsteine ausgraben für kinder50K/yr
- edelstein63K/yr
- diamanten kinder36K/yr
- edelsteine kinder32K/yr
Top edelsteine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bunter Edelstein Mix für Kinder | 50 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€13.784.4★582 rev
Edelstein Set | Bunter Mix an natürlichen Trommelsteinen | Mischung aus echten Edelsteinen | Praktisch im bunten Stoffbeutel
PURAJA€15.794.4★768 rev
Bunter Edelstein Mix für Kinder | 100 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€17.404.4★582 rev
Bunter Edelstein Mix für Kinder | 200 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€20.874.4★582 rev
Kisvic Edelsteine 100 Stück Bunte Diamanten Acryl Edelsteine 8 Verschiedene Designs und Farben Ideal für geburtstag
Kisvic€6.274.2★82 rev
Newest
by launch dateKisvic Edelsteine 100 Stück Bunte Diamanten Acryl Edelsteine 8 Verschiedene Designs und Farben Ideal für geburtstag
Kisvic€6.2782 rev
RNHDLY 500g Edelsteine für Kinder 11-25 mm Halbedelsteine Bunt
RNHDLY€11.5888 rev
Edelstein Set | Bunter Mix an natürlichen Trommelsteinen | Mischung aus echten Edelsteinen | Praktisch im bunten Stoffbeutel
PURAJA€15.79768 rev
Edelstein Set | Bunter Mix an natürlichen Trommelsteinen | Mischung aus echten Edelsteinen | Praktisch im bunten Stoffbeutel
PURAJA€14.86768 rev
XIANGLONGY 300 Stück Acryl Diamanten Bunt Deko Edelsteine 14 mm Dekosteine für Sandkasten Spiel Schatzsuche Vasenfüller Tischdeko Heimdeko Aquarium und Party Deko
XIANGLONGY€5.38174 rev
Trending
90-day click momentumBunter Edelstein Mix für Kinder | 100 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€17.404.4★
Bunter Edelstein Mix für Kinder | 200 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€20.874.4★
Bunter Edelstein Mix für Kinder | 50 Stück Trommelsteine für Schatzsuche | Halbedelstein Set
PURAJA€13.784.4★
XIANGLONGY 300 Stück Acryl Diamanten Bunt Deko Edelsteine 14 mm Dekosteine für Sandkasten Spiel Schatzsuche Vasenfüller Tischdeko Heimdeko Aquarium und Party Deko
XIANGLONGY€5.384.5★
Edelstein Set | Bunter Mix an natürlichen Trommelsteinen | Mischung aus echten Edelsteinen | Praktisch im bunten Stoffbeutel
PURAJA€14.864.4★
What buyers say about edelsteine
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gute Qualität”
“Wie beschrieben”
“Insgesamt handelt es sich um eine bunte Mischung”
“Gut für Dekorationen”
“Schöne Edelsteine für Kinder”
“Aber ich liebe die assymetrische Formen der Steine”
“Sie waren von der Sammlung begeistert”
“die Steine passen perfekt in kleine Kinderhände.”
What buyers complain about
“als kleinere”
“nicht so bunt”
“Die Qualität ist also leider auch nicht gut”
“Nicht bei dem Preis”
“Nicht wie auf dem Bild”
“Einige Steine waren ziemlich spitz”
Top return reasons
Common questions
- Is edelsteine profitable to sell on Amazon Germany?
- The niche generates €542K/yr across 9 tracked products. 90-day search growth is +21.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the edelsteine niche?
- 5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in edelsteine?
- Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 1.2%.
- When does demand for edelsteine peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the edelsteine niche?
- Listings span €5.38–€20.87; the average listing price is €12.77 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.