Echinacea
FailDemand is soft, at -41.9% this quarter, so Echinacea is a Fail.
- Flapen Score
- 45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 4945
- Market size
- €26K/yr40K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 56%top-5 click share · 22 brands · 49 sellers
Flapen Score
Echinacea against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Echinacea is stronger. Inside it, weaker.
Market
The Echinacea market on Amazon at a glance
Shoppers on Amazon Germany searched for Echinacea 40K times last year and spent an estimated €26K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- €26Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- echinacea31K searches a year
02 · Price
A sale here is worth €14.41.
Listings sell for €14.41 on average, from €3.77 to €20.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.41 that is €1K to €4K a year per listing.
- Average price
- €14.41under the $15 to $100 sweet spot
- Price range
- €3.77–€20.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Pflanzliche Ergänzungsmittel. It carries 302 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Pflanzliche Ergänzungsmittel
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 302per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Echinacea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
vit4ever Echinacea 500 mg - 365 vegane Tabletten - Natürliches Echinacea Extrakt 10:1 - Hochdosiert - Ohne unerwünschte Zusätze - Vegan
- Price
- €19.56
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 1y ago

Natürliche Echinacea 500 mg | 240 hochkonzentrierte vegane Tabletten | Zur Bekämpfung von Erkältung und Grippe| Stärkt das Immunsystem | Von Aceso
- Price
- €17.05
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 6y ago

Echinacea-ratiopharm 100 mg Tabletten: Natürliche Unterstützung für das Immunsystem - zur Behandlung von Erkältungskrankheiten und Infekten der ableitenden Harnwege 50 Tabletten
- Price
- €9.15
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 14y ago

Schoenenberger - Echinacea naturreiner Heilpflanzensaft - 1x 200 ml Glasflasche - stärkt die Abwehrkräfte - freiverkäufliches Arzneimittel
- Price
- €9.02
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 14y ago

Sonnenhut (Echinacea angustifolia) Wurzeln Alkoholfreier Urtinktur Naturalma - Flüssig-Extrakt Tropfen 120 ml - Nahrungsergänzungsmittel - Veganer
- Price
- €15.20
- Rating
- 4.5/5
- Reviews
- 1,369
- Age
- 6y ago
Trending
estimated 90-day click momentum
FLORIUM Echinacea Pflanzen Kollektion (10 Pflanzen) Mix aus 5 Sorten 2 von jeder Farbe winterhart und mehrjährig
- Price
- €19.49
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 4mo ago

Echinacea Tropfen Hochdosiert 180mg/ml 50ml - Immunsystem Stärken Erwachsene & Kinder - Unterstützt Abwehrkräfte Natürlich - Echinacea Tabletten Alternative immun komplex - Soria Natural
- Price
- €6.86
- Rating
- 4.7/5
- Reviews
- 545
- Age
- 8y ago

Echinacea-ratiopharm 100 mg Tabletten: Naturliche Unterstützung fur das Immunsystem - zur Behandlung von Erkältungskrankheiten und Infekten der ableitenden Harnwege 20 Tabletten
- Price
- €6.72
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 12y ago

Echinacea PLUS spezielle Rezeptur - Echinacea Lebensbaum und wildem Indigo für das Immunsystem energetisch/radionisch informiert Die KRaft der Natur!
- Price
- €10.00
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5y ago

Doppelherz Immun plus Echinacea 8-in-1 Abwehr - Mit Vitamin C Vitamin D und Zink als Beitrag zur normalen Funktion des Immunsystems - 20 Depot-Tabletten
- Price
- €3.77
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 6y ago
Newest
by launch date
FLORIUM Echinacea Pflanzen Kollektion (10 Pflanzen) Mix aus 5 Sorten 2 von jeder Farbe winterhart und mehrjährig
- Price
- €19.49
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 4mo ago

A.Vogel Echinaforce Forte Immune Tabletten 30 Stück Immunsystem und Abwehrkraft Nahrungsergänzungsmittel aus Echinacea Purpurea Extract vegan glutenfrei laktosefrei
- Price
- €18.43
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

vit4ever Echinacea 500 mg - 365 vegane Tabletten - Natürliches Echinacea Extrakt 10:1 - Hochdosiert - Ohne unerwünschte Zusätze - Vegan
- Price
- €19.56
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 1y ago

GymBeam Echinacea (Kapseln) - Hochwertiger Echinacea Purpurea-Extrakt standardisiert auf 4% Polyphenole unterstützt das Immunsystem und die allgemeine Vitalität 90 caps
- Price
- €8.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

NATURE LOVE Immun Komplex - 120 Kapseln - 4 Monate Reichweite - mit Echinacea-Extrakt Vitamin C & D Zink Selen und Histidin - Immunsystem unterstützen* - hochdosiert laborgeprüft aus Deutschland
- Price
- €19.05
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
49
Est. top-5 brand share
59%
Top 20: 98%
Est. top-5 click share
56%
Top 20: 92%
Open market
35%
- Vit4ever15%
- Aceso14%
- ratiopharm14%
- Schoenenberger8%
- Naturalma8%
- NATURTREU6%
Demand
Echinacea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.0×
Reviews and returns
What reviews say buyers love and hate about Echinacea
We read the reviews and the return reasons for every product selling here.
“Insgesamt hinterlässt das Produkt dadurch einen minderwertigen Eindruck”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Echinacea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









