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68

eaa

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 16Conversion 74Competition 69Returns 100Price range 95Avg price 94Brand share 52Review moat 87Quality gap 73

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible€17.62–€27.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€22.68

avg listing price — sweet spot $15–$100

Review moat

Great260.9

avg incumbent reviews — the moat a new listing must climb

Market size

Good€822K

€822K/yr · 528K searches

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, eaa is a €822K/yr Amazon Germany market (528K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 68/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
30K–40K
avg 250–500/product
Revenue / yr
€680K–€907K
units × avg price
Launch success
67%
4 of 6 new (360d)
Conversion rate
6.9%
Avg BSR
#43
Page quality
0%
Prime
97%
Sponsored
77%
Out of stock
10.2%
Avg brand age
68 months
Avg seller age
180 days

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

47

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

20%

  • ESN25%
  • Gym Nutrition19%
  • natural elements14%
  • GEN GERMAN ELITE NUTRITION8%
  • IronMaxx7%
  • OLIMP SPORT NUTRITION6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€41K10%€82K15%€123K20%€164K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt23%

“Schmeckt”

Geschmack13%

“Super geschmack”

Qualität insgesamt11%

“Super Produkt”

Löslichkeit7%

“Solides EAA-Pulver mit guter Löslichkeit”

Ernährungs Gehalt6%

“(Ideal für Vegetarier)”

Preis-Leistungs-Verhältnis3%

“Preis vernünftig”

Süße3%

“Sehr süßlich fruchtiges Aroma”

Inhaltsstoffe – insgesamt3%

“Super Produkt, alles 9 Essentiellen Aminosäuren enthalten, was will man mehr, Preis auch o. k.”

beworben Vs Tatsächliches Produkt2%

“Hält was es verspricht”

Dosierung2%

“Die Dosierung pro Portion ist klar definiert”

What buyers complain about

Geschmack insgesamt22%

“Schmeckt grausam”

Geschmack11%

“Es staubt etwas und schmeckt etwas bitter”

Süße7%

“Süße ist kaum vorhanden”

Bitter5%

“bitter”

Künstliche Süßstoffe5%

“sehr süß was vermutlich am enthaltenen Süßungsmittel Stevia liegt.”

Löslichkeit4%

“löst sich nicht wirklich gut auf”

Preis-Leistungs-Verhältnis3%

“Schade um das Geld”

Verdünnt/wässrig2%

“Selbst sehr verdünnt mit Wasser”

Sauer2%

“etwas sauer am Ende”

Qualität insgesamt2%

“insgesamt hat mich das Produkt nicht überzeugt.”

Top return reasons

Geschmack100%

Common questions

Is eaa profitable to sell on Amazon Germany?
The niche generates €822K/yr across 39 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (68/100).
How competitive is the eaa niche?
16 brands and 47 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in eaa?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.0%.
When does demand for eaa peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eaa niche?
Listings span €17.62–€27.56; the average listing price is €22.68 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.

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