How competitive is the Duracell Activair 312 niche on Amazon Germany?

3 brands and 25 sellers compete in Duracell Activair 312 on Amazon Germany. The top 5 Duracell Activair 312 products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Duracell Activair 312?

Duracell Activair 312 buyers on Amazon Germany complain most about Akkulaufzeit, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Duracell Activair 312 niche?

Duracell Activair 312 sells for €21.51 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €16.01–€30.20. The average incumbent carries 6,676 reviews — the moat a new listing must climb.

Duracell Activair 312

brand-locked demand (top 5 brands take 100% of clicks) — Duracell Activair 312 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

This niche Category average · 2,966 niches

Is Duracell Activair 312 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duracell Activair 312 is a €76K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Duracell Activair 312: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.7% over the last 90 days and 27.6% of searches end in a purchase.

€76K

revenue / yr

Units sold / yr4K

Search volume / yr+4.7%13K

Conversion rate27.6%

Avg price€21.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 25

Top-5 product click share88%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Duracell Activair 312 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

60 x Duracell Activair Hörgerätebatterien Typ 312 braun - Mercury Free 0% Hg

Price: €16.70
Rating: 4.6/5
Reviews: 1,382
Age: 11y ago

Duracell Easytab DA 312 - für alle Hörgeräte mit Batterietyp 312 10 x 6 Stück

Price: €17.00
Rating: 4.6/5
Reviews: 12,719
Age: 15y ago

Duracell Activair Hörgerätebatterien 120 Stück Typ 312

Price: €28.36
Rating: 4.5/5
Reviews: 223
Age: 11y ago

Duracell Hörgerätebatterien Typ 312 (60er-Pack)

Price: €29.21
Rating: 4.5/5
Reviews: 8,313
Age: 6y ago

Duracell Activair Hörgeräte Batterien 312 Größe (Rudel von 60)

Price: €16.11
Rating: 4.5/5
Reviews: 18,565
Age: 13y ago

Newest

by launch date

Duracell Hörgerätebatterien Größe 312 braun 120 Batterien

Price: €30.20
Rating: 4.6/5
Reviews: 12,719
Age: 1y ago

Duracell Activ Air 312 braun 60 Stück (10x 6er Blister) - Hörgerätebatterien + 6er Blister Gerland TFT 312

Price: €22.07
Rating: 4.4/5
Reviews: 77
Age: 2y ago

VARTA Hörgerätebatterien Typ 312 braun Batterien 60 Stück Vorratspack Power on Demand wireless approved Größe p 312 für Hörgeräte & Hörhilfen Made in Germany

Price: €16.01
Rating: 4.6/5
Reviews: 5,979
Age: 3y ago

Duracell Hörgerätebatterien Typ 312 (60er-Pack)

Price: €29.21
Rating: 4.5/5
Reviews: 8,313
Age: 6y ago

Duracell 312 Activair Hearing Aid Battery Mercury Free - 60 Cells

Price: €17.96
Rating: 4.4/5
Reviews: 105
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Duracell94%
Gerland Hörgeräte4%
VARTA3%

Duracell Activair 312 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR27.6%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews6,676Avg BSR#88

Peak months: Nov · busiest ÷ quietest = 1.5×

What reviews say buyers love and hate about Duracell Activair 312

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Qualität insgesamt35%

“Top Produkt”

Akkulaufzeit25%

“Top-Batterie”

Preis-Leistungs-Verhältnis19%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt8%

“Alles okay, wie erwartet”

Haltbarkeit4%

“Sie bieten eine zuverlässige und lang anhaltende Leistung, einfach einzusetzen und funktionieren jederzeit stabil”

What buyers complain about

97% of reviews

Akkulaufzeit48%

“Batterien sind nicht voll mit 100%”

Haltbarkeit13%

“Halten nicht lange durch”

Qualität insgesamt10%

“Minderwertige Qualität”

Preis-Leistungs-Verhältnis9%

“Hohe Preissteigerung”

Funktionalität insgesamt6%

“Funktioniert nicht”

Duracell Activair 312 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

62%

2Akkulaufzeit

3Preis-Leistungs-Verhältnis

4Konnektivität – insgesamt

5beworben Vs Tatsächliches Produkt

Common Duracell Activair 312 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duracell Activair 312 43/100 on Amazon Germany — Skip it. The niche generates €76K/yr across 9 tracked products. Search demand moved +4.7% over the last 90 days.