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Duftstein

Duftstein shows a thin review moat (60 avg reviews), but soft demand (-29.5% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 21Growth 10Conversion 49Competition 65Returns 87Price range 60Avg price 31Brand share 70Review moat 97Quality gap 93
This niche Category average · 2,966 niches

Is Duftstein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftstein is a €84K/yr Amazon Germany market (220K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Duftstein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.5% over the last 90 days and 3.9% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr10K
Search volume / yr-29.5%220K
Conversion rate3.9%
Avg price€9.76

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers29 · 55
Top-5 product click share46%
Open market37%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement81%
New entrants (1y)14· 1 succeeded
Avg rating4.0★
Avg reviews60

Top Duftstein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 falling

Sellers

55

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

46%

Top 20: 85%

Open market

33%

  • Primavera20%
  • Wunderkraft.bio17%
  • DHDHCPZZ12%
  • Zazafolora10%
  • Mumjooyi5%
  • Yimomoyi5%

Duftstein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume220KCVR3.9%Products36Brands29Top 5 Brands63%OOS Rate7.2%Rating4.0★Reviews60Avg BSR#359
7K5KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Duftstein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duftstein91K/yr
  • duftsteine für ätherische öle59K/yr
  • duftstein für ätherische öle18K/yr
  • primavera duftstein15K/yr
  • duftsteine12K/yr
  • stone diffuser7K/yr
  • stein diffusor7K/yr
  • duftstein primavera6K/yr
  • diffuser stein4K/yr

What reviews say buyers love and hate about Duftstein

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geruch31%

Duftsterin

Qualität insgesamt18%

Wertiges Produkt

Design insgesamt12%

Das Design ist zeitlos und

beworben Vs Tatsächliches Produkt7%

Tut was es soll

Magnetische Stärke/Adsorption4%

sind super zu verschließen mit leichten Magnetverschlüssen am Bambusgehäuse.

What buyers complain about

86% of reviews
Geruch44%

Wenig Duft

Funktionalität insgesamt10%

Nicht so wirksam

beworben Vs Tatsächliches Produkt7%

Achtung: Irreführend

Preis-Leistungs-Verhältnis6%

Schade um das Geld

Holzqualität6%

Das Holz bricht oder ist das normal

Duftstein return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
26%
2Gesamtgröße
24%
3Defekt Material/Teile
19%
4Funktionalität insgesamt
7%
5beworben Vs Tatsächliches Produkt
6%

Common Duftstein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftstein 54/100 on Amazon Germany — Worth a look. The niche generates €84K/yr across 36 tracked products. 1 of 14 products launched in the last 360 days are still selling. Search demand moved -29.5% over the last 90 days.
Search demand for Duftstein on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.