Duftstecker

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €777K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

6.1%

Market size, estimated

€777Ka year

Peak month

April1.8× the quietest month

Top search term

febreze 3volution nachfüller232K searches a year

Listings sell for €12.57 on average, from €5.79 to €26.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €12.57 that is €13K to €16K a year per listing.

Average price

€12.57under the $15 to $100 sweet spot

Price range

€5.79–€26.84

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

€13K–€16K

Returns

0.3%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #61 within Lufterfrischer. It carries 3,450 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

5.0%

Average rank

#61in Lufterfrischer

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

3,450per listing

Listings tracked

34

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months