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Duftstäbchen Schwarz

a small market ($16K/yr) — Duftstäbchen Schwarz doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

Market size 4Growth 20Conversion 31Competition 35Returns 99Price range 49Avg price 58Brand share 21Review moat 81Quality gap 70
This niche Category average · 2,966 niches

Is Duftstäbchen Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftstäbchen Schwarz is a €16K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.

Duftstäbchen Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 2.5% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr3K
Search volume / yr-10.7%49K
Conversion rate2.5%
Avg price€12.93

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 24
Top-5 product click share64%
Open market8%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews378

Top Duftstäbchen Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

24

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Ipuro70%
  • DEARBAG7%
  • Hemiks6%
  • FuzlPnag4%
  • L'odeur Vill4%
  • Dekorinex3%
  • Open — no brand owns it (3 brands, 5%)

Duftstäbchen Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR2.5%Products19Brands9Top 5 Brands92%OOS Rate18.9%Rating4.3★Reviews378Avg BSR#96
2K1KBlack Friday '25Oct '25Nov '25Jan '26Feb '26Apr '26May '26

Top Duftstäbchen Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ipuro noir20K/yr
  • duftstäbchen schwarz10K/yr
  • raumduft schwarz7K/yr
  • ipuro noir nachfüller7K/yr
  • ipuro raumduft noir3K/yr
  • ipuro black3K/yr

What reviews say buyers love and hate about Duftstäbchen Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geruch60%

Lieblingsduft

Qualität insgesamt9%

Super Ware, alles bestens

beworben Vs Tatsächliches Produkt7%

Ware, wie bestellt

Design insgesamt4%

Schönes Design,riecht angenehn

Gesamtgröße3%

Passt

What buyers complain about

89% of reviews
Geruch70%

room fragrance

Preis-Leistungs-Verhältnis7%

Absolute Geldverschwendung

Stärke4%

Schwach

Dicke4%

Recht dünn

Geschmack insgesamt2%

Nicht mein Geschmack

Duftstäbchen Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
53%
2Gesamtgröße
18%
3beworben Vs Tatsächliches Produkt
12%
4Preis-Leistungs-Verhältnis
3%
5Defekt Material/Teile
3%

Common Duftstäbchen Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftstäbchen Schwarz 40/100 on Amazon Germany — Skip it. The niche generates €16K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -10.7% over the last 90 days.
Duftstäbchen Schwarz buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Stärke, the themes mined from the niche's reviews. Its return rate is 0.2%.