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Duftstäbchen Nachfüllpack

Duftstäbchen Nachfüllpack shows low returns (0.6%), but soft demand (-20.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

Market size 17Growth 15Conversion 76Competition 57Returns 97Price range 45Avg price 23Brand share 58Review moat 66Quality gap 70
This niche Category average · 2,966 niches

Is Duftstäbchen Nachfüllpack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftstäbchen Nachfüllpack is a €68K/yr Amazon Germany market (111K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.

Duftstäbchen Nachfüllpack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.8% over the last 90 days and 7.3% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr10K
Search volume / yr-20.8%111K
Conversion rate7.3%
Avg price€8.36

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers17 · 35
Top-5 product click share51%
Open market30%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement93%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews876

Top Duftstäbchen Nachfüllpack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

35

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

  • Hemiks30%
  • Millefiori13%
  • HOSSIAN10%
  • Hugwish9%
  • Iron Banyan8%
  • FuzlPnag5%

Duftstäbchen Nachfüllpack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR7.3%Products29Brands17Top 5 Brands70%OOS Rate4.8%Rating4.3★Reviews876Avg BSR#189
3K2KOct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Duftstäbchen Nachfüllpack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duftstäbchen nachfüllpack19K/yr
  • millefiori raumduft14K/yr
  • rattanstäbchen für raumduft11K/yr
  • millefiori8K/yr
  • stäbchen für raumduft8K/yr
  • holzstäbchen für raumduft7K/yr
  • diffuser stäbchen9K/yr
  • rattanstäbchen7K/yr
  • millefiori milano6K/yr
  • raumduft diffuser stäbchen5K/yr

What reviews say buyers love and hate about Duftstäbchen Nachfüllpack

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Geruch37%

Ok. guter Duft

Qualität insgesamt20%

Super Ware, alles bestens

beworben Vs Tatsächliches Produkt11%

Ware, wie bestellt

Preis-Leistungs-Verhältnis11%

Fairer Preis

Gesamtgröße4%

Passt super

What buyers complain about

95% of reviews
Geruch23%

Duftlos

Dicke18%

Recht dünn

Dünn9%

Zu dünn und zu kurz

Haltbarkeit9%

Der Raumluft der mit den originalen von R....s 6 Monate hält war innerhalb 9 Tagen leer mit diese Stäbe

Gesamtgröße9%

Zu klein

Duftstäbchen Nachfüllpack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Geruch
22%
3Dünn
10%
4Farbe
8%
5Preis-Leistungs-Verhältnis
6%

Common Duftstäbchen Nachfüllpack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftstäbchen Nachfüllpack 50/100 on Amazon Germany — Worth a look. The niche generates €68K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Duftstäbchen Nachfüllpack buyers on Amazon Germany complain most about Geruch, Dicke, Dünn, the themes mined from the niche's reviews. Its return rate is 0.6%.