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Duftspray Automatisch

Duftspray Automatisch shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 79Growth 15Conversion 72Competition 93Returns 98Price range 39Avg price 41Brand share 2Review moat 47Quality gap 30
This niche Category average · 2,966 niches

Is Duftspray Automatisch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftspray Automatisch is a €1.1M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Duftspray Automatisch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.0% over the last 90 days and 6.7% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr100K
Search volume / yr-20.0%1.5M
Conversion rate6.7%
Avg price€10.88

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 84
Top-5 product click share22%
Open market1%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 89 products

Sponsored placement80%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews1,799

Top Duftspray Automatisch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

€0€21K€43K€64K€85K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 55%

Open market

0%

  • Air Wick59%
  • Glade34%
  • fresh & more4%
  • Febreze2%
  • Fresh Line1%
  • SCENTORINI0%
  • Open — no brand owns it (1 brand, 0%)

Duftspray Automatisch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR6.7%Products89Brands7Top 5 Brands99%OOS Rate2.3%Rating4.6★Reviews1,799Avg BSR#22
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Top Duftspray Automatisch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • airwick nachfüller276K/yr
  • glade nachfüller211K/yr
  • air wick209K/yr
  • airwick182K/yr
  • glade120K/yr
  • air wick nachfülldose115K/yr
  • glade automatic spray82K/yr
  • airwick freshmatic68K/yr
  • air wick freshmatic38K/yr
  • air wick nachfüller26K/yr

What reviews say buyers love and hate about Duftspray Automatisch

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch63%

Spritzig, frischer Duft im Bad

Preis-Leistungs-Verhältnis6%

Bester Preis

Qualität insgesamt6%

Super Qualität

beworben Vs Tatsächliches Produkt5%

Produkt wie vom Verkäufer beschrieben

Frische3%

Grade Touch & fresh

What buyers complain about

74% of reviews
Geruch40%

Stinkt

Haltbarkeit9%

Haltbarkeit

Preis-Leistungs-Verhältnis7%

Das einzige Problem: relativ teuer

Funktionalität insgesamt6%

funktioniert nicht

Qualität insgesamt4%

SCHADE

Duftspray Automatisch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
41%
2Funktionalität insgesamt
18%
3Gesamtgröße
16%
4Auslaufsicher
5%
5beworben Vs Tatsächliches Produkt
4%

Common Duftspray Automatisch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftspray Automatisch 55/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 89 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Search demand for Duftspray Automatisch on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.5× the quietest.