duftspender automatisch
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 1.5M searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,872.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.87avg listing price — sweet spot $15–$100
Price range
Okay€1.65–€23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, duftspender automatisch is a €1.1M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
duftspender automatisch market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- €870K–€1.1M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 2.4%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
7 rising
Sellers
82
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
23%
Top 20: 56%
Open market
0%
- Air Wick59%
- Glade34%
- fresh & more4%
- Febreze2%
- Fresh Line1%
- Reckitt0%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top duftspender automatisch search terms
- airwick nachfüller276K/yr
- glade nachfüller211K/yr
- air wick209K/yr
- airwick182K/yr
- glade120K/yr
- air wick nachfülldose115K/yr
- glade automatic spray82K/yr
- airwick freshmatic68K/yr
- air wick freshmatic38K/yr
- air wick nachfüller26K/yr
Top duftspender automatisch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Freshmatic Max Starter Set mit 2 Nachfüllern Automatisches Raumspray Raumduft Sommervergnügen 2 x 250 ml Nachfüller + Gerät
Air Wick€9.844.5★4,557 rev
Air Wick Freshmatic Max Raumspray DUO Nachfüller für den Air Wick Freshmatic Max Duft: Sommervergnügen 2 x 250 ml Nachfüller Raumduft und Lufterfrischer
Air Wick€6.064.5★4,557 rev
Glade (Brise) Automatic Spray Raumduft Halter inkl. 1 Nachfüller Lang Anhaltender Geruchsentferner Duftspray für Zuhause Relaxing Zen 269 ml
Glade€4.514.5★3,736 rev
Fresh & More Lufterfrischer Nachfüller Duft-Mix 250ml (12er Pack)
fresh & more€22.604.5★3,168 rev
Air Wick Freshmatic Max Raumspray DUO Nachfüller für den Air Wick Freshmatic Max Duft: Tag am Meer 2 x 250 ml Nachfüller
Air Wick€6.014.6★512 rev
Newest
by launch date
Air Wick Duftstecker Nachfüller Duo Duft: Cotton und Weiße Orchidee Frischer Raumduft für die Steckdose 2x 19ml Duftölflakon-Nachfüller
Air Wick€6.352,455 rev
Air Wick Duftstecker Nachfüller Duo Duft: Kirschblüte und Himbeere Fruchtig-floraler Raumduft für die Steckdose 2x 19ml Duftölflakon-Nachfüller
Air Wick€6.192,455 rev
Air Wick Duftstecker Nachfüller Lufterfrischer für die Steckdose Raumduft Cotton und Weiße Orchidee 6 x 19ml Duftölflakon-Nachfüllern
Air Wick€18.632,455 rev
Glade (Brise) Electric Scented Oil Nachfüller elektrischer Raumduft mit Duftöl Sensual Sandalwood & Jasmine 3er Pack (3 x 20 ml)
Glade€9.36205 rev
Air Wick Freshmatic Max Raumspray Nachfüller für den Air Wick Freshmatic Max Duft: Frosted Berry 6 x 250 ml Nachfüller
Air Wick€17.44310 rev
Trending
90-day click momentum
Glade (Brise) Automatic Spray Nachfüller Raumduft Relaxing Zen 2er Pack (2 x 269 ml)
Glade€6.944.6★
Glade (Brise) Automatic Spray Nachfüller Raumduft Sensual Sandalwood & Jasmine 2er Pack (2 x 269 ml)
Glade€7.004.6★
Glade Touch & Fresh (Brise One Touch) Nachfüller Lufterfrischer Minispray Sandalwood & Jasmine 1er Pack (1 x 10 ml)
Glade€1.724.7★
Air Wick Duftstecker Nachfüller Duo Duft: Cotton und Weiße Orchidee Frischer Raumduft für die Steckdose 2x 19ml Duftölflakon-Nachfüller
Air Wick€6.354.6★
Glade (Brise) Automatic Spray Nachfüller Raumduft Pure Clean Linen 2er Pack (2 x 269 ml)
Glade€7.034.6★
What buyers say about duftspender automatisch
What buyers praise and complain about, mined from review topics.What buyers love
“Spritzig, frischer Duft im Bad”
“Preis Leistung Super”
“Super Qualität”
“Produkt wie vom Verkäufer beschrieben”
“Grade Touch & fresh”
“einfacher Handhabung”
“Passt”
“Top Produkt, Langanhaltend, Dezent(^-^)”
“Automatic spray”
“Funktioniert”
What buyers complain about
“Stinkt”
“Haltbarkeit”
“Das einzige Problem: relativ teuer”
“funktioniert nicht”
“SCHADE”
“Passt nicht”
“Alles nicht so einfach”
“Batterien ausgewechselt und funktioniert nicht”
“Hält nicht was es verspricht”
“Mehrfaches Händewaschen nötig”
Top return reasons
Common questions
- Is duftspender automatisch profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 83 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the duftspender automatisch niche?
- 7 brands and 82 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in duftspender automatisch?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- When does demand for duftspender automatisch peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the duftspender automatisch niche?
- Listings span €1.65–€23.53; the average listing price is €10.87 (sweet spot $15–$100). The average incumbent carries 1,872 reviews — the moat a new listing must climb.