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Duftöl Weihnachten

soft demand (-60.4% this quarter) — Duftöl Weihnachten doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 2,907 of 2,966 Drogerie & Körperpflege niches · −18 vs the category median of 49

Market size 11Growth 0Conversion 52Competition 0Returns 96Price range 0Avg price 31Brand share 0Review moat 87Quality gap 82
This niche Category average · 2,966 niches

Is Duftöl Weihnachten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftöl Weihnachten is a €45K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Duftöl Weihnachten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.4% over the last 90 days and 4.3% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr5K
Search volume / yr-60.4%109K
Conversion rate4.3%
Avg price€9.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 5
Top-5 product click share100%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews263

Top Duftöl Weihnachten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€9K€14K€18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SALKING42%
  • SNOWSEN27%
  • Salubrito20%
  • pajoma11%

Duftöl Weihnachten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR4.3%Products6Brands4Top 5 Brands100%OOS Rate28.5%Rating4.2★Reviews263Avg BSR#48
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 290.5×

Top Duftöl Weihnachten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duftöl weihnachten39K/yr
  • ätherische öle weihnachten13K/yr
  • weihnachtsduft27K/yr
  • kerzen duftöl weihnachten4K/yr
  • duftöl winter5K/yr
  • ätherisches öl weihnachten5K/yr
  • weihnachtsduft öl12K/yr
  • weihnachtsduft diffuser4K/yr

What reviews say buyers love and hate about Duftöl Weihnachten

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Geruch75%

riecht gut

What buyers complain about

50% of reviews
Haltbarkeit50%

aber nich so lange an

Duftöl Weihnachten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
83%
2Komfort insgesamt
17%

Common Duftöl Weihnachten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftöl Weihnachten 31/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 6 tracked products. Search demand moved -60.4% over the last 90 days.
Search demand for Duftöl Weihnachten on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 290.5× the quietest.