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Duftöl Vanille

prices mostly outside the sweet spot ($2.37–$14.46) — Duftöl Vanille doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49

Market size 8Growth 7Conversion 79Competition 33Returns 97Price range 0Avg price 22Brand share 45Review moat 42Quality gap 83
This niche Category average · 2,966 niches

Is Duftöl Vanille profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftöl Vanille is a €34K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Duftöl Vanille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.7% over the last 90 days and 8.0% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr5K
Search volume / yr-35.7%55K
Conversion rate8.0%
Avg price€7.78

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 34
Top-5 product click share65%
Open market22%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews2,270

Top Duftöl Vanille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

34

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • MAYJAM33%
  • HIQILI14%
  • MUNUSNA14%
  • Aromaholik10%
  • pajoma6%
  • Migcaput4%

Duftöl Vanille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR8.0%Products18Brands14Top 5 Brands78%OOS Rate13.4%Rating4.2★Reviews2,270Avg BSR#82
2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Duftöl Vanille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vanille öl7K/yr
  • duftöl vanille11K/yr
  • vanille duftöl7K/yr
  • ätherisches öl vanille7K/yr
  • ätherische öle vanille6K/yr
  • vanilla essential oil4K/yr
  • vanille ätherisches öl4K/yr
  • vanilla oil3K/yr
  • vanilleöl2K/yr
  • vanille öl ätherisch3K/yr

What reviews say buyers love and hate about Duftöl Vanille

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geruch68%

Duft

Qualität insgesamt9%

Sehr gute Qualität

Komfort insgesamt3%

Angenehm

Preis-Leistungs-Verhältnis3%

fairer Preis

Natürliche Inhaltsstoffe3%

Es riecht so natürlich

What buyers complain about

90% of reviews
Geruch63%

Kein Duft - null

Natürliche Inhaltsstoffe6%

Nicht natürlich

Haltbarkeit4%

hält nicht lange

Auslaufsicher4%

Die Pipette ist undicht, also hält das öl nicht drinnen

Preis-Leistungs-Verhältnis3%

War irgendwie Geld Verschwendung

Duftöl Vanille return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
68%
2Ölig/fettig
3%
3Natürliche Inhaltsstoffe
3%
4Kompatibilität – insgesamt
3%
5Gesamtgröße
3%

Common Duftöl Vanille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftöl Vanille 41/100 on Amazon Germany — Skip it. The niche generates €34K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for Duftöl Vanille on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.