Is duftlampe profitable to sell on Amazon Germany?

The niche generates €64K/yr across 43 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (47/100).

How competitive is the duftlampe niche?

28 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in duftlampe?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Geruch. The return rate is 2.6%.

When does demand for duftlampe peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.3× the quietest.

What does it cost to enter the duftlampe niche?

Listings span €6.61–€28.42; the average listing price is €13.18 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

duftlampe

Skip it

Soft demand (-59.8% this quarter) — this niche doesn't clear our bar today.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great383.51

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€6.61–€28.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Good€13.18

avg listing price — sweet spot $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€64K

€64K/yr · 337K searches

Growth

Bad-59.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, duftlampe is a €64K/yr Amazon Germany market (337K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

duftlampe market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €105K–€132K; units × avg price
Conversion rate: 1.4%
Avg BSR: #168
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 15.0%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

44%

Top 20: 93%

Top-5 click share

37%

Top 20: 79%

Open market

50%

rooted.14%
COEKI8%
Praknu8%
WD&CD8%
Bighan7%
pajoma6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Open Trend

Top duftlampe search terms

duftöl lampe68K/yr -50.8%2.0% conv.
duftlampe teelicht72K/yr -64.1%1.2% conv.
duftlampe wachs36K/yr -60.3%0.9% conv.
duftlampen27K/yr -62.2%0.5% conv.
stövchen für duftöle19K/yr -54.6%2.0% conv.
duftwachs lampe21K/yr -68.7%0.9% conv.
duftlampe keramik14K/yr -69.0%0.4% conv.
duftschale7K/yr -38.4%1.0% conv.
oil burner7K/yr -53.1%1.1% conv.
teelicht duftlampe9K/yr -58.5%3.5% conv.

All search terms

Top duftlampe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

rooted.€12.584.5★732 rev

Duftlampe Teelicht mit Teelichthalter und 2er-Pack Duftlampe-Wachs für Aromatherapie und Wellness Entspannung Raumduft-duftlampes für ätherische öle

COEKI€13.054.8★21 rev

Praknu Duftlampe für Ätherische Öle aus Keramik 75 ml Sanftes Verdampfen Langanhaltender Duft Aroma Duftöl Lampe Stövchen für Duftöle & Duftwachs Duftlampe Teelicht Aromalampe Weiß

Praknu€10.864.6★167 rev

Earnest Living Wachsschmelzwärmer für duftende Wachswürfel Tortenkerzenwärmer Wachsschmelze elektrischer Keramik-Duftschmelzer Ölbrenner weiß für Aromatherapie-Geschenk zu Hause

Earnest Living€20.284.3★578 rev

WD&CD Duftlampe aus Keramik Aromalampe Teelichthalter Aroma Diffuser Stövchen für ätherische Öle - Weiß

WD&CD€10.214.6★37 rev

Newest

by launch date

Solinorex Teelicht Duftlampe Schwarz Keramik Duftöl Lampe 2 in 1 Räucherstövchen mit Seib und Abnehmbare Schale Duftstövchen Aromalampe für Ätherische Öle für Duftwachs und Duftöl Matt Schwarz

Solinorex€11.4512 rev

7mo ago

WD&CD Duftlampe aus Keramik Aromalampe Teelichthalter Aroma Diffuser Stövchen für ätherische Öle - Weiß

WD&CD€10.2137 rev

8mo ago

Praknu Duftlampe für Ätherische Öle aus Keramik 75 ml Sanftes Verdampfen Langanhaltender Duft Aroma Duftöl Lampe Stövchen für Duftöle & Duftwachs Duftlampe Teelicht Aromalampe Weiß

Praknu€10.86167 rev

9mo ago

Praknu Duftlampe für Ätherische Öle aus Keramik 75 ml Sanftes Verdampfen Langanhaltender Duft Aroma Duftöl Lampe Stövchen für Duftöle & Duftwachs Duftlampe Teelicht Aromalampe Schwarz

Praknu€10.86167 rev

9mo ago

Duftlampe Teelicht mit Teelichthalter und 2er-Pack Duftlampe-Wachs für Aromatherapie und Wellness Entspannung Raumduft-duftlampes für ätherische öle

COEKI€13.0521 rev

9mo ago

What buyers say about duftlampe

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch26%

“verbreiten ein angenehmes Aroma.”

Qualität insgesamt15%

“Super Qualität”

Design insgesamt14%

“auch das moderne Design”

beworben Vs Tatsächliches Produkt9%

“Macht was er soll”

Preis-Leistungs-Verhältnis8%

“Preisleistung super”

Einfache Reinigung3%

“Robustes Wunder und leicht zu reinigen”

Gesamtgröße3%

“optimale Größe”

Farbe3%

“vor allem ist ihr Farbverlauf hübsch anzusehen.”

Helligkeit/Glanz/Glühen3%

“Super Licht”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

What buyers complain about

Haltbarkeit18%

“Nach 14 Monaten bereits defekt”

Gesamtgröße16%

“Öffnung zu klein”

Geruch8%

“Besserer Duft”

Defekt Material/Teile6%

“Ware defekt nach 4 Wochen”

Heizung6%

“Wird nicht heiß”

beworben Vs Tatsächliches Produkt6%

“Falsche Produktinformation”

Diffuser Mechanismus5%

“Diffuser schaltet sich nach einer Sekunde gleich wieder ab”

Funktionalität insgesamt5%

“funktioniert nicht”

Entflammbar4%

“Iwa hat angefangen zu brennen”

Qualität insgesamt2%

“Leider billige TEMU/AliExpress Ware”

Top return reasons

Gesamtgröße20%

Defekt Material/Teile16%

Funktionalität insgesamt9%

Materialqualität8%

Qualität insgesamt7%

Geruch4%

beworben Vs Tatsächliches Produkt4%

Farbe4%

Diffuser Mechanismus4%

Haltbarkeit3%

Common questions

Is duftlampe profitable to sell on Amazon Germany?: The niche generates €64K/yr across 43 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (47/100).
How competitive is the duftlampe niche?: 28 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in duftlampe?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Geruch. The return rate is 2.6%.
When does demand for duftlampe peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.3× the quietest.
What does it cost to enter the duftlampe niche?: Listings span €6.61–€28.42; the average listing price is €13.18 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

duftlampe

duftlampe market data

Competition & brand share

Demand & seasonality

Top duftlampe search terms

Top duftlampe products on Amazon

Top sellers

Newest

Trending

What buyers say about duftlampe

What buyers love

What buyers complain about

Top return reasons

Common questions

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