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Duftlampe

soft demand (-59.8% this quarter) — Duftlampe doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 16Growth 0Conversion 18Competition 78Returns 61Price range 62Avg price 60Brand share 91Review moat 81Quality gap 63
This niche Category average · 2,966 niches

Is Duftlampe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftlampe is a €64K/yr Amazon Germany market (337K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Duftlampe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.8% over the last 90 days and 1.4% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr10K
Search volume / yr-59.8%337K
Conversion rate1.4%
Avg price€13.18

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers28 · 46
Top-5 product click share37%
Open market56%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement95%
New entrants (1y)14· 2 succeeded
Avg rating4.4★
Avg reviews384

Top Duftlampe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

46

Top-5 brand share

44%

Top 20: 93%

Top-5 click share

37%

Top 20: 79%

Open market

50%

  • rooted.14%
  • COEKI8%
  • Praknu8%
  • WD&CD8%
  • Bighan7%
  • pajoma6%

Duftlampe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume337KCVR1.4%Products43Brands28Top 5 Brands44%OOS Rate15.0%Rating4.4★Reviews384Avg BSR#168
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Top Duftlampe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duftöl lampe68K/yr
  • duftlampe teelicht72K/yr
  • duftlampe wachs36K/yr
  • duftlampen27K/yr
  • stövchen für duftöle19K/yr
  • duftwachs lampe21K/yr
  • duftlampe keramik14K/yr
  • duftschale7K/yr
  • oil burner7K/yr
  • teelicht duftlampe9K/yr

What reviews say buyers love and hate about Duftlampe

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Geruch26%

verbreiten ein angenehmes Aroma.

Qualität insgesamt15%

Super Qualität

Design insgesamt14%

auch das moderne Design

beworben Vs Tatsächliches Produkt9%

Macht was er soll

Preis-Leistungs-Verhältnis8%

Preisleistung super

What buyers complain about

77% of reviews
Haltbarkeit18%

Nach 14 Monaten bereits defekt

Gesamtgröße16%

Öffnung zu klein

Geruch8%

Besserer Duft

Defekt Material/Teile6%

Ware defekt nach 4 Wochen

Heizung6%

Wird nicht heiß

Duftlampe return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Defekt Material/Teile
16%
3Funktionalität insgesamt
9%
4Materialqualität
8%
5Qualität insgesamt
7%

Common Duftlampe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftlampe 47/100 on Amazon Germany — Skip it. The niche generates €64K/yr across 43 tracked products. 2 of 14 products launched in the last 360 days are still selling. Search demand moved -59.8% over the last 90 days.
Search demand for Duftlampe on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 12.3× the quietest.