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Duftkerzen Im Glas Weihnachtsduft

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -69.3% this quarter, so Duftkerzen Im Glas Weihnachtsduft is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€88K/yr112K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
29%top-5 click share · 8 brands · 35 sellers

Flapen Score

Duftkerzen Im Glas Weihnachtsduft against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Duftkerzen Im Glas Weihnachtsduft is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duftkerzen Im Glas Weihnachtsduft market on Amazon at a glance

Shoppers on Amazon Germany searched for Duftkerzen Im Glas Weihnachtsduft 112K times last year and spent an estimated €88K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
5.3%
Market size, estimated
€88Ka year
Peak month
November14.7× the quietest month
Top search term
glade duftkerze39K searches a year

02 · Price

A sale here is worth €15.07.

Listings sell for €15.07 on average, from €3.12 to €70.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.07 that is €0 to €2K a year per listing.

Average price
€15.07inside the $15 to $100 sweet spot
Price range
€3.12–€70.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #244 within Alternative Medizin. It carries 567 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
9.1%
Average rank
#244in Alternative Medizin
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
567per listing
Listings tracked
53

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Duftkerzen Im Glas Weihnachtsduft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

1%

  • Brand 167%
  • Brand 227%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Duftkerzen Im Glas Weihnachtsduft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Duftkerzen Im Glas Weihnachtsduft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glade duftkerze39K/yr
  • duftkerze glade10K/yr
  • airwick duftkerze11K/yr
  • glade kerze6K/yr
  • duftkerze airwick6K/yr
  • air wick kerze6K/yr
  • airwick kerze5K/yr
  • duftkerze zimt8K/yr
  • apfel zimt kerze8K/yr
  • zimt kerze5K/yr

Reviews and returns

What reviews say buyers love and hate about Duftkerzen Im Glas Weihnachtsduft

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Geruch”
27%of negative reviews mention “Geruch”
0.5%of orders come back
“Kaum duft”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Duftkerzen Im Glas Weihnachtsduft questions

Answered from the same tracked data.