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Duftkerzen Im Glas Weihnachtsduft

Duftkerzen Im Glas Weihnachtsduft shows low returns (0.5%), but soft demand (-69.3% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49

Market size 22Growth 0Conversion 61Competition 86Returns 97Price range 81Avg price 75Brand share 6Review moat 73Quality gap 67
This niche Category average · 2,966 niches

Is Duftkerzen Im Glas Weihnachtsduft profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftkerzen Im Glas Weihnachtsduft is a €88K/yr Amazon Germany market (112K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Duftkerzen Im Glas Weihnachtsduft: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -69.3% over the last 90 days and 5.3% of searches end in a purchase.

€88K

revenue / yr

Units sold / yr5K
Search volume / yr-69.3%112K
Conversion rate5.3%
Avg price€15.07

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 35
Top-5 product click share29%
Open market2%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement38%
New entrants (1y)15· 1 succeeded
Avg rating4.3★
Avg reviews567

Top Duftkerzen Im Glas Weihnachtsduft products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

1%

  • Glade67%
  • Air Wick27%
  • TTRWIN1%
  • AROMATIKA trust the power of nature1%
  • Yankee Candle1%
  • Botanica by Air Wick1%
  • Open — no brand owns it (2 brands, 1%)

Duftkerzen Im Glas Weihnachtsduft demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR5.3%Products53Brands8Top 5 Brands98%OOS Rate9.1%Rating4.3★Reviews567Avg BSR#244
8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Top Duftkerzen Im Glas Weihnachtsduft search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glade duftkerze39K/yr
  • duftkerze glade10K/yr
  • airwick duftkerze11K/yr
  • glade kerze6K/yr
  • duftkerze airwick6K/yr
  • air wick kerze6K/yr
  • airwick kerze5K/yr
  • duftkerze zimt8K/yr
  • apfel zimt kerze8K/yr
  • zimt kerze5K/yr

What reviews say buyers love and hate about Duftkerzen Im Glas Weihnachtsduft

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geruch67%

Hochwertige Duftkerzen mit fruchtig-süßem Aroma

Design insgesamt4%

das Glas sieht sehr elegant aus.

Geschenk Zweck4%

Schöne Geschenkidee

Qualität insgesamt3%

Bestellung und Qualität einfach Topp

Preis-Leistungs-Verhältnis2%

Super Preis Leistung

What buyers complain about

63% of reviews
Geruch27%

Kaum duft

Preis-Leistungs-Verhältnis13%

teuerer als andere Kerzen

Qualität insgesamt7%

Sehr schlechte Qualität

beworben Vs Tatsächliches Produkt4%

Nicht dieselben wie im Laden

Haltbarkeit3%

aber nicht so lange

Duftkerzen Im Glas Weihnachtsduft return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
38%
2Defekt Material/Teile
21%
3Funktionalität insgesamt
6%
4Entflammbar
6%
5beworben Vs Tatsächliches Produkt
6%

Common Duftkerzen Im Glas Weihnachtsduft questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftkerzen Im Glas Weihnachtsduft 51/100 on Amazon Germany — Worth a look. The niche generates €88K/yr across 53 tracked products. 1 of 15 products launched in the last 360 days are still selling. Search demand moved -69.3% over the last 90 days.
Search demand for Duftkerzen Im Glas Weihnachtsduft on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 14.7× the quietest.