duftkerzen im glas weihnachtsduft
Worth a lookShows low returns (0.5%), but soft demand (-69.3% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great€3.12–€70.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.07avg listing price — sweet spot $15–$100
Review moat
Good566.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€88K€88K/yr · 112K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, duftkerzen im glas weihnachtsduft is a €88K/yr Amazon Germany market (112K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
duftkerzen im glas weihnachtsduft market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €60K–€75K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 38%
- Out of stock
- 9.1%
- Avg brand age
- 50 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
8 flat
Sellers
35
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
29%
Top 20: 70%
Open market
1%
- Glade67%
- Air Wick27%
- TTRWIN1%
- AROMATIKA trust the power of nature1%
- Yankee Candle1%
- Botanica by Air Wick1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.7×
Top duftkerzen im glas weihnachtsduft search terms
- glade duftkerze39K/yr
- duftkerze glade10K/yr
- airwick duftkerze11K/yr
- glade kerze6K/yr
- duftkerze airwick6K/yr
- air wick kerze6K/yr
- airwick kerze5K/yr
- duftkerze zimt8K/yr
- apfel zimt kerze8K/yr
- zimt kerze5K/yr
Top duftkerzen im glas weihnachtsduft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade Duftkerze Romantic Vanilleblüte angereichert mit ätherischen Ölen vegan 30-Stunden-Duft 1 Kerze
Glade€3.364.0★205 rev
Glade Winterduftkerzen Geschenkset 4er Set mit Winterdüften: Apple Pie Winter Berries Vanilla Cream Cookies & Frosted Floral Cherry
Glade€10.304.5★78 rev
Glade Duft-Kerze im Glas Honey & Chocolate bis zu 27 Stunden Brenndauer 6er Pack (6 x 112g)
Glade€17.784.6★80 rev
Glade Langanhaltende Duftkerze im Glas Clean Linen bis zu 30 Stunden Brenndauer 4er Pack (4x204 g)
Glade€18.603.8★158 rev
Glade Duft-Kerze im Glas I Love You bis zu 27 Stunden Brenndauer 6er Pack (6 x 112g)
Glade€17.814.8★30 rev
Newest
by launch date
Glade Duft-Kerze im Glas 6er Pack Peach Paradise bis zu 27 Stunden Brenndauer (6 x 112g)
Glade€19.8629 rev
Glade Duft-Kerze im Glas 6er Pack Berry Vibes bis zu 27 Stunden Brenndauer (6 x 112g)
Glade€19.5720 rev
Glade Winterduftkerzen Geschenkset 4er Set mit Winterdüften: Apple Pie Winter Berries Vanilla Cream Cookies & Frosted Floral Cherry
Glade€10.3078 rev
Glade Décor Duftkerze Cosy Apple & Cinnamon
Glade€12.517 rev
Glade Langanhaltende Duftkerze Winter Berries
Glade€19.257 rev
Trending
90-day click momentumGlade Duft-Kerze im Glas 6er Pack Peach Paradise bis zu 27 Stunden Brenndauer (6 x 112g)
Glade€19.864.6★
Glade Duft-Kerze im Glas 6er Pack Berry Vibes bis zu 27 Stunden Brenndauer (6 x 112g)
Glade€19.574.7★
Air Wick Wohlfühl-Duftkerze Geschenkset - winterliche Düfte mit ätherischen Ölen - 3 x Duftkerzen im Glas in schöner Geschenkbox
Air Wick€5.164.3★
Glade Duftkerze Romantic Vanilleblüte angereichert mit ätherischen Ölen vegan 30-Stunden-Duft 1 Kerze
Glade€3.364.0★
Glade Décor Duftkerze Cosy Apple & Cinnamon
Glade€12.513.8★
What buyers say about duftkerzen im glas weihnachtsduft
What buyers praise and complain about, mined from review topics.What buyers love
“Hochwertige Duftkerzen mit fruchtig-süßem Aroma”
“das Glas sieht sehr elegant aus.”
“Schöne Geschenkidee”
“Bestellung und Qualität einfach Topp”
“Super Preis Leistung”
“Haltbar”
“sicher & komfortabel -”
“Das warme Kerzenlicht im kleinen, modernen Glas schafft zudem eine richtig gemütliche Wohlfühl-Atmosphäre”
“Passt, finde ich zu dieser Jahreszeit perfekt,”
“Artikel wie beschrieben, immer wieder gerne”
What buyers complain about
“Kaum duft”
“teuerer als andere Kerzen”
“Sehr schlechte Qualität”
“Nicht dieselben wie im Laden”
“aber nicht so lange”
“Etwas klein”
“der Docht ist schnell schwarz”
“irgendwie riecht es für mich nicht natürlich,”
“Ich finde die Kerze rust etwas arg”
“Halber Komfort zum vollen Preis – Fernbedienung fehlte”
Top return reasons
Common questions
- Is duftkerzen im glas weihnachtsduft profitable to sell on Amazon Germany?
- The niche generates €88K/yr across 53 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the duftkerzen im glas weihnachtsduft niche?
- 8 brands and 35 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in duftkerzen im glas weihnachtsduft?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.5%.
- When does demand for duftkerzen im glas weihnachtsduft peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.7× the quietest.
- What does it cost to enter the duftkerzen im glas weihnachtsduft niche?
- Listings span €3.12–€70.57; the average listing price is €15.07 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.