Duftkerze Vanille

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

-54.9%

Conversion, latest week

5.0%

Market size, estimated

€127Ka year

Peak month

December10.2× the quietest month

Top search term

raumduft vanille19K searches a year

Listings sell for €11.75 on average, from €2.02 to €27.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €11.75 that is €1K to €3K a year per listing.

Average price

€11.75under the $15 to $100 sweet spot

Price range

€2.02–€27.35

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.3%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #157 within Lufterfrischer. It carries 902 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

91%

Out of stock, average day

8.2%

Average rank

#157in Lufterfrischer

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

902per listing

Listings tracked

74

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months