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Duftkerze Vanille

Duftkerze Vanille shows low returns (0.3%), but soft demand (-54.9% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 29Growth 0Conversion 59Competition 85Returns 98Price range 49Avg price 48Brand share 58Review moat 65Quality gap 72
This niche Category average · 2,966 niches

Is Duftkerze Vanille profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftkerze Vanille is a €127K/yr Amazon Germany market (214K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Duftkerze Vanille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -54.9% over the last 90 days and 5.0% of searches end in a purchase.

€127K

revenue / yr

Units sold / yr15K
Search volume / yr-54.9%214K
Conversion rate5.0%
Avg price€11.75

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers25 · 119
Top-5 product click share30%
Open market30%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 74 products

Sponsored placement74%
New entrants (1y)14· 5 succeeded
Avg rating4.3★
Avg reviews902

Top Duftkerze Vanille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

119

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

30%

Top 20: 66%

Open market

25%

  • Ipuro29%
  • Glade16%
  • Air Wick10%
  • Yankee Candle9%
  • Jean & Len6%
  • mepure5%

Duftkerze Vanille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR5.0%Products74Brands25Top 5 Brands70%OOS Rate8.2%Rating4.3★Reviews902Avg BSR#157
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Top Duftkerze Vanille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • raumduft vanille19K/yr
  • duftkerze vanille30K/yr
  • ipuro kerze24K/yr
  • vanille duft10K/yr
  • duftstäbchen vanille8K/yr
  • vanille kerze14K/yr
  • ipuro duftkerze9K/yr
  • vanille duftkerze13K/yr
  • vanille raumduft6K/yr
  • kerze vanille8K/yr

What reviews say buyers love and hate about Duftkerze Vanille

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geruch72%

Warmes Aroma

Qualität insgesamt4%

Super Ware, alles bestens

Preis-Leistungs-Verhältnis2%

Bester Preis

beworben Vs Tatsächliches Produkt2%

Produkt wie beschrieben

Geschenk Zweck2%

Sie eignet sich super als Geschenk für Frauen oder Männer zu Weihnachten, Geburtstag oder einfach so

What buyers complain about

71% of reviews
Geruch48%

Duftlos

Preis-Leistungs-Verhältnis10%

teuerer als andere Kerzen

Haltbarkeit4%

Haltbarkeit schlecht

Gesamtgröße4%

Ein wenig klein

Qualität insgesamt1%

Sehr schlechte Qualität

Duftkerze Vanille return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
61%
2Gesamtgröße
11%
3Defekt Material/Teile
4%
4Geschenk Zweck
4%
5Qualität insgesamt
3%

Common Duftkerze Vanille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftkerze Vanille 54/100 on Amazon Germany — Worth a look. The niche generates €127K/yr across 74 tracked products. 5 of 14 products launched in the last 360 days are still selling. Search demand moved -54.9% over the last 90 days.
Search demand for Duftkerze Vanille on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 10.2× the quietest.