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Drogentest

Fail

The top 5 products take 81% of clicks, so Drogentest is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€306K/yr219K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 8 sellers

Flapen Score

Drogentest against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Drogentest is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drogentest market on Amazon at a glance

Shoppers on Amazon Germany searched for Drogentest 219K times last year and spent an estimated €306K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.1%
Market size, estimated
€306Ka year
Peak month
July1.2× the quietest month
Top search term
drogentest schnelltest105K searches a year

02 · Price

A sale here is worth €11.58.

Listings sell for €11.58 on average, from €7.06 to €18.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €11.58 that is €23K to €29K a year per listing.

Average price
€11.58under the $15 to $100 sweet spot
Price range
€7.06–€18.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€23K–€29K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #11 within Medizinische Geräte & Verbrauchsmaterialien. It carries 2,776 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#11in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
2,776per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Drogentest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

8

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 134%
  • Brand 224%
  • Brand 320%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Drogentest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Drogentest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drogentest schnelltest105K/yr
  • drogentest41K/yr
  • drogentest schnelltest urin10K/yr
  • drogentests9K/yr
  • drogentest urin19K/yr
  • drogenschnelltest7K/yr
  • drogen test5K/yr
  • drug test5K/yr
  • drogen test urin4K/yr
  • drogentest apotheke2K/yr

Reviews and returns

What reviews say buyers love and hate about Drogentest

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “beworben Vs Tatsächliches Produkt”
21%of negative reviews mention “Genauigkeit insgesamt”
0.2%of orders come back
“Man sieht überhaupt keine max Grenze”
A buyer, on “Genauigkeit insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Drogentest questions

Answered from the same tracked data.