Skip to content

Dreame Reinigungsmittel

Fail

The top 5 brands take 98% of clicks, so Dreame Reinigungsmittel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€12.3M/yr978K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
68%top-5 click share · 7 brands · 31 sellers

Flapen Score

Dreame Reinigungsmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Dreame Reinigungsmittel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreame Reinigungsmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Dreame Reinigungsmittel 978K times last year and spent an estimated €12.3M. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12.3M a year.

Searches, last 12 months
978K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
5.6%
Market size, estimated
€12.3Ma year
Peak month
June2.8× the quietest month
Top search term
dreame l40s pro ultra242K searches a year

02 · Price

A sale here is worth €225.06.

Listings sell for €225.06 on average, from €6.12 to €724.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €225.06 that is €675K to €900K a year per listing.

Average price
€225.06above the $15 to $100 sweet spot
Price range
€6.12–€724.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
€675K–€900K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #260 within Reinigungsmittel. It carries 3,301 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#260in Reinigungsmittel
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
3,301per listing
Listings tracked
19

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
21 months

Products

Top Dreame Reinigungsmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 185%
  • Brand 27%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dreame Reinigungsmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.8×

Search terms

Top Dreame Reinigungsmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreame l40s pro ultra242K/yr
  • dreame reinigungsmittel180K/yr
  • dreame l40 ultra62K/yr
  • dreame x40 ultra complete174K/yr
  • dreame l40 ultra ae38K/yr
  • dreame l4033K/yr
  • dreame multi surface floor cleaner36K/yr
  • dreame x40 ultra34K/yr
  • biohy bodenreiniger für wischroboter26K/yr
  • dreame x4044K/yr

Reviews and returns

What reviews say buyers love and hate about Dreame Reinigungsmittel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Einfache Reinigung”
17%of negative reviews mention “Einfache Reinigung”
1.9%of orders come back
“Ungleichmäßige Reinigung”
A buyer, on “Einfache Reinigung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dreame Reinigungsmittel questions

Answered from the same tracked data.