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Dr Schutz Pu-reiniger

Fail

The top 5 brands take 96% of clicks, so Dr Schutz Pu-reiniger is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€109K/yr49K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
68%top-5 click share · 7 brands · 69 sellers

Flapen Score

Dr Schutz Pu-reiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Dr Schutz Pu-reiniger is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Schutz Pu-reiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Dr Schutz Pu-reiniger 49K times last year and spent an estimated €109K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
14.1%
Market size, estimated
€109Ka year
Peak month
January2.0× the quietest month
Top search term
vinylboden reiniger17K searches a year

02 · Price

A sale here is worth €15.97.

Listings sell for €15.97 on average, from €5.63 to €47.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €15.97 that is €4K to €8K a year per listing.

Average price
€15.97inside the $15 to $100 sweet spot
Price range
€5.63–€47.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #102 within Reinigungsmittel. It carries 695 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
2.6%
Average rank
#102in Reinigungsmittel
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
695per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Dr Schutz Pu-reiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

69

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Brand 164%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dr Schutz Pu-reiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Dr Schutz Pu-reiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinylboden reiniger17K/yr
  • pu reiniger8K/yr
  • dr schutz pu-reiniger7K/yr
  • dr. schutz pu reiniger5K/yr
  • vinylreiniger boden4K/yr
  • pu reiniger dr schutz4K/yr
  • vinyl reiniger boden4K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Schutz Pu-reiniger

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Einfache Reinigung”
40%of negative reviews mention “Einfache Reinigung”
0.2%of orders come back
“der Bodenbelag wird nicht richtig staubfrei.”
A buyer, on “Einfache Reinigung”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dr Schutz Pu-reiniger questions

Answered from the same tracked data.