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57

dr melaxin calcium balm stick

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 53Conversion 65Competition 41Returns 99Price range 60Avg price 57Brand share 65Review moat 68Quality gap 98

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Good793.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good€6.21–€27.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.82

avg listing price — sweet spot $15–$100

Growth

Good+25.1%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€34K

€34K/yr · 46K searches

According to Flapen's Amazon Germany niche tracking, dr melaxin calcium balm stick is a €34K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

dr melaxin calcium balm stick market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€38K–€51K
units × avg price
Conversion rate
5.8%
Avg BSR
#837
Page quality
0%
Prime
76%
Sponsored
95%
Out of stock
13.2%
Avg brand age
18 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

18

Sellers

32

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

29%

  • AAFGVC20%
  • DR.MELAXIN20%
  • Abodiuss16%
  • YijiaXingzhou5%
  • Feeliville5%
  • Meifenla5%

Top dr melaxin calcium balm stick search terms

  • dr melaxin calcium balm stick22K/yr
  • calcium stick5K/yr
  • calcium stick gesicht4K/yr
  • calcium multi balm stick4K/yr
  • calcium balm stick4K/yr
  • calcium volume multi balm7K/yr
All search terms

Top dr melaxin calcium balm stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€3K15%€5K20%€7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about dr melaxin calcium balm stick

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt12%

“Super Produkt”

Feucht/Trocken12%

“Die Haut wirkt danach hydratisierter und glatter”

Eignung für trockene Haut7%

“Super Glow sehr angenehm auf der Haut”

Geruch7%

“riecht neutral”

Weiches Gefühl6%

“Sehr soft”

Eignung für Mischhaut6%

“Seine sanften, hautfreundlichen Wirkstoffe spenden der Augenpartie intensive Feuchtigkeit, mindern feine Linien und sorgen für ein glatteres und strahlenderes Hautbild”

Einfache Anwendung6%

“Lässt sich easy auftragen”

Komfort insgesamt4%

“ideal für unterwegs”

Helligkeit/Glanz/Glühen4%

“Glow”

Textur/Konsistenz – insgesamt4%

“Angenehme Textur und schon beim Auftragen merkt man diesen glow”

What buyers complain about

Preis-Leistungs-Verhältnis13%

“schade um’s geld!”

Funktionalität insgesamt9%

“Ungeeignet”

Allergien7%

“Allergische Reaktionen- unzufrieden”

beworben Vs Tatsächliches Produkt6%

“Hält nicht was versprochen wird”

Geruch6%

“Stinkt”

Falten4%

“Die Falten werden nicht wie versprochen reduziert”

Qualität insgesamt4%

“Es gibt in der Drogerie viel Bessere und Günstigere Produkte”

Ölig/fettig4%

“Übertrieben gehypt”

Feucht/Trocken3%

“Trocknet die Haut aus”

Gesamtgröße3%

“Das Produkt ist mini”

Top return reasons

Funktionalität insgesamt19%
beworben Vs Tatsächliches Produkt12%
Geruch10%
Haftung/Klebrigkeit7%
Inhaltsstoffe – insgesamt6%
Preis-Leistungs-Verhältnis6%
Qualität insgesamt5%
Gesamtgröße5%
Ölig/fettig4%
Produktzustand3%

Common questions

Is dr melaxin calcium balm stick profitable to sell on Amazon Germany?
The niche generates €34K/yr across 21 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the dr melaxin calcium balm stick niche?
18 brands and 32 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in dr melaxin calcium balm stick?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Allergien. The return rate is 0.1%.
What does it cost to enter the dr melaxin calcium balm stick niche?
Listings span €6.21–€27.94; the average listing price is €12.82 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.