How competitive is the Dr Melaxin niche on Amazon Germany?

12 brands and 99 sellers compete in Dr Melaxin on Amazon Germany. The top 5 Dr Melaxin products take 54% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Dr Melaxin niche?

Dr Melaxin sells for €19.27 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.07–€40.95. The average incumbent carries 1,579 reviews — the moat a new listing must climb.

Dr Melaxin

Dr Melaxin shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Quality Gap

Flapen Score

Worth a look

Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49

This niche Category average · 2,966 niches

Is Dr Melaxin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dr Melaxin is a €48K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.

Dr Melaxin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +61.1% over the last 90 days and 2.1% of searches end in a purchase.

€48K

revenue / yr

Units sold / yr3K

Search volume / yr+61.1%121K

Conversion rate2.1%

Avg price€19.27

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 99

Top-5 product click share54%

Open market18%

Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 26 products

Top Dr Melaxin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dr.Melaxin Peel Shot Glow Black Rice Peeling Ampulle weiches Peeling Gesicht und Körper Peeling für abgestorbene Hautzellen Mitesserentferner für alle Hauttypen koreanische Hautpflege 80 ml

Price: €24.09
Rating: 4.2/5
Reviews: 6,771
Age: 1y ago

Dr.Melaxin Collagen Multi Balm Stick koreanischer Anti-Falten-Stick mit Calcium und Adenosin für Augen Hals und Gesicht straffender Kollagen-Stick (Weiß 9 g)

Price: €25.70
Rating: 4.0/5
Reviews: 6,994
Age: 1y ago

DrMelaxinn Calcium Balm Stick Multi Balm Stick Anti-Falten Feuchtigkeitscreme mit Kalzium für Gesicht und Augenpartie (1PC)

Price: €19.53
Rating: 3.6/5
Reviews: 10
Age: 4mo ago

DrMelaxirn Calcium Balm Stick/Calcium Volume Multi Balm Wrinkle Core Stick

Price: €19.73
Rating: 3.0/5
Reviews: 4
Age: 5mo ago

DrMelaxin Peel Shot Exfoliating Kojic Acid Turmeric Spray(200mL)

Price: €21.42
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Newest

by launch date

DrMelaxin Peel Shot Exfoliating Kojic Acid Turmeric Spray(200mL)

Price: €21.42
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

DrMelaxinn Calcium Balm Stick-Kalzium für Gesicht und Augenpartie (1 PS)

Price: €19.21
Rating: 5.0/5
Reviews: 6
Age: 3mo ago

DrMelaxinn Calcium Balm Stick/Calcium Volume Multi Balm Volumen-Faltenkernstift für Augen Hals & Gesicht 9 g (1PC)

Price: €19.37
Rating: 3.5/5
Reviews: 2
Age: 3mo ago

Drmelaxinn Peel Shot White Rice Black Rice Peeling Ampulle für Abgestorbene Hautzellen Reduziert Pickel (Schwarzer Reis 80ml+Weißer Reis 80ml)

Price: €33.37
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Drmelaxinn Peel Shot White Rice Black Rice Peeling Ampulle für Abgestorbene Hautzellen Reduziert Pickel (Weißer Reis 80ml)

Price: €18.74
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

12%

DR.MELAXIN42%
AAFGVC17%
AILISK10%
Neksong7%
SWZEC6%
Ultell6%
Open — no brand owns it (6 brands, 12%)

Top Dr Melaxin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dr melaxin44K/yr +72.1%1.6% conv.
dr.melaxin34K/yr +13.5%1.4% conv.
dr melamin17K/yr +94.3%0.5% conv.
dr. melanix7K/yr +150.5%1.1% conv.
dr. melaxin10K/yr +96.8%1.9% conv.
melaxin6K/yr +74.1%1.5% conv.
dr. melamin4K/yr +79.5%0.8% conv.

What reviews say buyers love and hate about Dr Melaxin

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Qualität insgesamt25%

“Super Produkt”

Eignung für Mischhaut19%

“Absoluter Gamechanger für mein Hautbild”

Weiches Gefühl7%

“Angenehme Creme”

beworben Vs Tatsächliches Produkt6%

“Wirkt wie versprochen”

Eignung für trockene Haut5%

“Tolles serum”

What buyers complain about

72% of reviews

Funktionalität insgesamt18%

“Dieses Produkt funktioniert nicht”

Qualität insgesamt10%

“Verträglichkeit”

Falten8%

“Wrinkle-Serum”

Eignung für trockene Haut7%

“Für meine trockene Gesichtshaut nicht geeignet”

Preis-Leistungs-Verhältnis6%

“Überteuert und bringt nichts”

Dr Melaxin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

22%

2beworben Vs Tatsächliches Produkt

13%

3Preis-Leistungs-Verhältnis

4Geruch

5Eignung für Mischhaut

Common Dr Melaxin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dr Melaxin 58/100 on Amazon Germany — Worth a look. The niche generates €48K/yr across 26 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved +61.1% over the last 90 days.

Dr Melaxin buyers on Amazon Germany complain most about Funktionalität insgesamt, Qualität insgesamt, Falten, the themes mined from the niche's reviews. Its return rate is 0.3%.