Doterra Diffuser
FailDemand is soft, at -49.4% this quarter, so Doterra Diffuser is a Fail.
- Flapen Score
- 43 / 100Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 4943
- Market size
- €117K/yr110K searches / yr
- 90-day growth
- -49.4%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 76 sellers
Flapen Score
Doterra Diffuser against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Doterra Diffuser is stronger. Inside it, weaker.
Market
The Doterra Diffuser market on Amazon at a glance
Shoppers on Amazon Germany searched for Doterra Diffuser 110K times last year and spent an estimated €117K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -49.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €117Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- primavera diffuser49K searches a year
02 · Price
A sale here is worth €34.30.
Listings sell for €34.30 on average, from €9.15 to €69.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €34.30 that is €0 to €3K a year per listing.
- Average price
- €34.30inside the $15 to $100 sweet spot
- Price range
- €9.15–€69.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 2.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Alternative Medizin. It carries 1,497 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Alternative Medizin
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,497per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Doterra Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
76
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
3%
- Brand 157%
- Brand 232%
- Brand 34%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (4 brands, 3%)
Demand
Doterra Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Doterra Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- primavera diffuser49K/yr
- doterra diffuser29K/yr
- asakuki aroma diffuser8K/yr
- diffuser primavera7K/yr
- diffuser doterra5K/yr
- asakuki4K/yr
- aroma diffuser primavera4K/yr
- primavera duftlampe4K/yr
- do terra difuser10/yr
Reviews and returns
What reviews say buyers love and hate about Doterra Diffuser
We read the reviews and the return reasons for every product selling here.
“Nach 14 Monaten bereits defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doterra Diffuser questions
Answered from the same tracked data.









