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Dobendan Direkt Spray

Fail

The top 5 brands take 100% of clicks, so Dobendan Direkt Spray is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€46K/yr24K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
91%top-5 click share · 3 brands · 36 sellers

Flapen Score

Dobendan Direkt Spray against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Dobendan Direkt Spray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dobendan Direkt Spray market on Amazon at a glance

Shoppers on Amazon Germany searched for Dobendan Direkt Spray 24K times last year and spent an estimated €46K. All 3 brands take every click. Demand peaks in Feb–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
12.1%
Market size, estimated
€46Ka year
Peak month
February3.4× the quietest month
Top search term
dobendan direkt spray22K searches a year

02 · Price

A sale here is worth €15.71.

Listings sell for €15.71 on average, from €4.08 to €32.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €15.71 that is €4K to €8K a year per listing.

Average price
€15.71inside the $15 to $100 sweet spot
Price range
€4.08–€32.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #396 within Rezeptfreie Medikamente. It carries 419 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#396in Rezeptfreie Medikamente
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
419per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Dobendan Direkt Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Dobendan Direkt Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Dobendan Direkt Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Effizienz”
25%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hilft nicht”
A buyer, on “Funktionalität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dobendan Direkt Spray questions

Answered from the same tracked data.