Dna Test
FailThe top 5 products take 92% of clicks, so Dna Test is a Fail.
- Flapen Score
- 41 / 100Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 4941
- Market size
- €172K/yr146K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 55 sellers
Flapen Score
Dna Test against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Dna Test is stronger. Inside it, weaker.
Market
The Dna Test market on Amazon at a glance
Shoppers on Amazon Germany searched for Dna Test 146K times last year and spent an estimated €172K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €172K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €172Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- dna test47K searches a year
02 · Price
A sale here is worth €66.76.
Listings sell for €66.76 on average, from €20.72 to €140.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At €66.76 that is €83K to €100K a year per listing.
- Average price
- €66.76inside the $15 to $100 sweet spot
- Price range
- €20.72–€140.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €83K–€100K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #278 within Medizinische Geräte & Verbrauchsmaterialien. It carries 1,967 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 63%
- Out of stock, average day
- 23.1%
- Average rank
- #278in Medizinische Geräte & Verbrauchsmaterialien
- Average rating
- 4.08 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,967per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Dna Test products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago

AncestryDNA + Veranlagungen: DNA Test für genetische Ahnenforschung & Eigenschaften inkl. Abstammungsmix AncestryDNA-Test mit mehr als 40 individuelle Merkmale DNA Test Kit
- Price
- €65.79
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 3y ago

MyHeritage DNA Test Kit: DNA-Test für die Famileinforschung und Herkunfsanalyse mit über 2 114 geografischen Regionen und DNA-Matching mit Verwandten
- Price
- €45.82
- Rating
- 4.4/5
- Reviews
- 10,368
- Age
- 6y ago

tellmeGen Advanced DNA-Analyse (Gesundheit + Eigenschaften + Wellness + Abstammung) Über 400 aktualisierte Berichte
- Price
- €140.21
- Rating
- 4.4/5
- Reviews
- 1,211
- Age
- 10y ago

FamilyTreeDNA DNA-Test für Familienfinder Gentests zur Entdeckung Ihrer Abstammung
- Price
- €104.75
- Rating
- 4.1/5
- Reviews
- 1,555
- Age
- 7y ago
Trending
estimated 90-day click momentum
PAWZONE Futterbeutel Hunde - Leckerlibeutel für Hunde - Bauchtasche für Hunde Zubehör - Leckerlietasche für Hunde - Inkl. Reflektorband & Zusatzgurt für Flexileine (Rostrot)
- Price
- €24.46
- Rating
- 4.7/5
- Reviews
- 1,408
- Age
- 3y ago

FamilyTreeDNA DNA-Test für Familienfinder Gentests zur Entdeckung Ihrer Abstammung
- Price
- €104.75
- Rating
- 4.1/5
- Reviews
- 1,555
- Age
- 7y ago

AffinityDNA Vaterschafts-DNA-Testkit 99 99% genauer genetischer Abstrichtest | 21 Loci Paternity Home DNA-Testkits für Vater und 1 Kind | Ergebnisse in 4 Werktagen | Laborgebühr nicht inbegriffen
- Price
- €20.72
- Rating
- 4.0/5
- Reviews
- 110
- Age
- 5y ago

DNA-Ahnenforschung
- Price
- €76.19
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 2y ago

AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago
Newest
by launch date
DNA-Ahnenforschung
- Price
- €76.19
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 2y ago

AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago

AncestryDNA + Veranlagungen: DNA Test für genetische Ahnenforschung & Eigenschaften inkl. Abstammungsmix AncestryDNA-Test mit mehr als 40 individuelle Merkmale DNA Test Kit
- Price
- €65.79
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 3y ago

PAWZONE Futterbeutel Hunde - Leckerlibeutel für Hunde - Bauchtasche für Hunde Zubehör - Leckerlietasche für Hunde - Inkl. Reflektorband & Zusatzgurt für Flexileine (Rostrot)
- Price
- €24.46
- Rating
- 4.7/5
- Reviews
- 1,408
- Age
- 3y ago

AffinityDNA Vaterschafts-DNA-Testkit 99 99% genauer genetischer Abstrichtest | 21 Loci Paternity Home DNA-Testkits für Vater und 1 Kind | Ergebnisse in 4 Werktagen | Laborgebühr nicht inbegriffen
- Price
- €20.72
- Rating
- 4.0/5
- Reviews
- 110
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
55
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
2%
- AncestryDNA74%
- MyHeritage DNA8%
- TellmeGen6%
- FamilyTreeDNA4%
- PAWZONE3%
- AffinityDNA3%
- Open — no brand owns it (1 brand, 2%)
Demand
Dna Test search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Dna Test search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dna test47K/yr
- dna test abstammung20K/yr
- my heritage dna test17K/yr
- myheritage dna test14K/yr
- ancestry dna test14K/yr
- dna12K/yr
- my heritage5K/yr
- myheritage5K/yr
- dna test herkunft3K/yr
- 23andme2K/yr
Reviews and returns
What reviews say buyers love and hate about Dna Test
We read the reviews and the return reasons for every product selling here.
“Rausgeschmissen das Geld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dna Test questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









