Dna Test
a concentrated shelf (top 5 take 92% of clicks) — Dna Test doesn't clear our bar today.
Flapen Score
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Is Dna Test profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Dna Test is a €172K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Dna Test: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.1% over the last 90 days and 1.8% of searches end in a purchase.
€172K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 8 products
Top Dna Test products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago
AncestryDNA + Veranlagungen: DNA Test für genetische Ahnenforschung & Eigenschaften inkl. Abstammungsmix AncestryDNA-Test mit mehr als 40 individuelle Merkmale DNA Test Kit
- Price
- €65.79
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 3y ago
MyHeritage DNA Test Kit: DNA-Test für die Famileinforschung und Herkunfsanalyse mit über 2 114 geografischen Regionen und DNA-Matching mit Verwandten
- Price
- €45.82
- Rating
- 4.4/5
- Reviews
- 10,368
- Age
- 6y ago
tellmeGen Advanced DNA-Analyse (Gesundheit + Eigenschaften + Wellness + Abstammung) Über 400 aktualisierte Berichte
- Price
- €140.21
- Rating
- 4.4/5
- Reviews
- 1,211
- Age
- 10y ago
FamilyTreeDNA DNA-Test für Familienfinder Gentests zur Entdeckung Ihrer Abstammung
- Price
- €104.75
- Rating
- 4.1/5
- Reviews
- 1,555
- Age
- 7y ago
Trending
90-day click momentum
PAWZONE Futterbeutel Hunde - Leckerlibeutel für Hunde - Bauchtasche für Hunde Zubehör - Leckerlietasche für Hunde - Inkl. Reflektorband & Zusatzgurt für Flexileine (Rostrot)
- Price
- €24.46
- Rating
- 4.7/5
- Reviews
- 1,408
- Age
- 3y ago
FamilyTreeDNA DNA-Test für Familienfinder Gentests zur Entdeckung Ihrer Abstammung
- Price
- €104.75
- Rating
- 4.1/5
- Reviews
- 1,555
- Age
- 7y ago
AffinityDNA Vaterschafts-DNA-Testkit 99 99% genauer genetischer Abstrichtest | 21 Loci Paternity Home DNA-Testkits für Vater und 1 Kind | Ergebnisse in 4 Werktagen | Laborgebühr nicht inbegriffen
- Price
- €20.72
- Rating
- 4.0/5
- Reviews
- 110
- Age
- 5y ago
DNA-Ahnenforschung
- Price
- €76.19
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 2y ago
AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago
Newest
by launch dateDNA-Ahnenforschung
- Price
- €76.19
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 2y ago
AncestryDNA: Genetischer Ahnenforschungstest Abstammungsmix AncestryDNA-Test
- Price
- €56.12
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 3y ago
AncestryDNA + Veranlagungen: DNA Test für genetische Ahnenforschung & Eigenschaften inkl. Abstammungsmix AncestryDNA-Test mit mehr als 40 individuelle Merkmale DNA Test Kit
- Price
- €65.79
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 3y ago
PAWZONE Futterbeutel Hunde - Leckerlibeutel für Hunde - Bauchtasche für Hunde Zubehör - Leckerlietasche für Hunde - Inkl. Reflektorband & Zusatzgurt für Flexileine (Rostrot)
- Price
- €24.46
- Rating
- 4.7/5
- Reviews
- 1,408
- Age
- 3y ago
AffinityDNA Vaterschafts-DNA-Testkit 99 99% genauer genetischer Abstrichtest | 21 Loci Paternity Home DNA-Testkits für Vater und 1 Kind | Ergebnisse in 4 Werktagen | Laborgebühr nicht inbegriffen
- Price
- €20.72
- Rating
- 4.0/5
- Reviews
- 110
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
55
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
2%
- AncestryDNA74%
- MyHeritage DNA8%
- TellmeGen6%
- FamilyTreeDNA4%
- PAWZONE3%
- AffinityDNA3%
- Open — no brand owns it (1 brand, 2%)
Dna Test demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Dna Test search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dna test47K/yr
- dna test abstammung20K/yr
- my heritage dna test17K/yr
- myheritage dna test14K/yr
- ancestry dna test14K/yr
- dna12K/yr
- my heritage5K/yr
- myheritage5K/yr
- dna test herkunft3K/yr
- 23andme2K/yr
What reviews say buyers love and hate about Dna Test
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Ich hab Ergebnisse erhalten, die der Wahrheit entsprechen”
“Produkt mega geil”
“Es passt viel rein”
“Wir haben ihn unseren Eltern und Schwiegereltern geschenkt und sind sehr erfreut dass alle Ergebnisse nach wenigen Wochen da waren”
“sie sieht auch noch stylisch aus.”
What buyers complain about
100% of reviews“Rausgeschmissen das Geld”
“Nicht funktioniert”
“Müll”
“War gar nicht so einfach mit dem Test”
Dna Test return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dna Test questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
