Diffuser

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-51.5%

Conversion, latest week

2.0%

Market size, estimated

€1.6Ma year

Peak month

December4.1× the quietest month

Top search term

diffuser1.2M searches a year

Listings sell for €21.19 on average, from €11.93 to €36.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €21.19 that is €42K to €53K a year per listing.

Average price

€21.19inside the $15 to $100 sweet spot

Price range

€11.93–€36.64

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

€42K–€53K

Returns

2.7%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #48 within Alternative Medizin. It carries 1,838 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

15.8%

Average rank

#48in Alternative Medizin

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

1,838per listing

Listings tracked

32

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months