Is Desinfektionstücher profitable to sell on Amazon Germany?

Flapen scores Desinfektionstücher 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €361K a year across 18 tracked products. Search demand grew +3.6% in the last 90 days.

How competitive is the Desinfektionstücher niche on Amazon Germany?

10 brands and 65 sellers compete in Desinfektionstücher on Amazon Germany. The top 5 Desinfektionstücher products take 58% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Desinfektionstücher?

Desinfektionstücher buyers on Amazon Germany complain most about Geruch, Gesamtgröße, and Feucht/Trocken. An estimated 0.1% of orders come back.

When does demand for Desinfektionstücher peak?

Search demand for Desinfektionstücher on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Desinfektionstücher niche?

Desinfektionstücher sells for €10.43 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.23 to €49.97. The average product has 1,606 reviews, the count a new listing must catch up to.

Desinfektionstücher

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +3.6% this quarter, so Desinfektionstücher is a Maybe.

Flapen Score: 53
53 / 100Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size: €361K/yr462K searches / yr
90-day growth: +3.6%search demand this quarter
Competition: 58%top-5 click share · 10 brands · 65 sellers

Flapen Score

Desinfektionstücher against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Desinfektionstücher is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Desinfektionstücher market on Amazon at a glance

Shoppers on Amazon Germany searched for Desinfektionstücher 462K times last year and spent an estimated €361K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €361K a year.

Searches, last 12 months: 462K
Growth, 90 days vs prior 90: +3.6%
Conversion, latest week: 7.5%
Market size, estimated: €361Ka year
Peak month: August1.5× the quietest month
Top search term: desinfektionstücher343K searches a year

02 · Price

A sale here is worth €10.43.

Listings sell for €10.43 on average, from €1.23 to €49.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €10.43 that is €26K to €31K a year per listing.

Average price: €10.43under the $15 to $100 sweet spot
Price range: €1.23–€49.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 2,500–3,000
Revenue per listing a year: €26K–€31K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #38 within Desinfektionstücher. It carries 1,606 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 61%
Out of stock, average day: 2.2%
Average rank: #38in Desinfektionstücher
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,606per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 62 months

Products

Top Desinfektionstücher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

Brand 130%
Brand 224%
Brand 39%
Brand 48%
Brand 57%
Brand 66%
Open — no brand owns it (4 brands, 17%)

Demand

Desinfektionstücher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Desinfektionstücher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

desinfektionstücher343K/yr +0.9%8.6% conv.
antibacterial wipes14K/yr +513.4%0.5% conv.
desinfektionstücher für oberflächen11K/yr -17.1%7.0% conv.
hygienetücher17K/yr -2.0%6.8% conv.
flächendesinfektionstücher15K/yr -16.1%6.0% conv.
disinfectant wipes11K/yr -9.6%6.8% conv.
desinfektionstücher hände7K/yr +28.4%6.4% conv.
desinfektion tücher9K/yr -31.8%6.2% conv.
desinfektionstücher flächen11K/yr -24.9%5.7% conv.
hygiene tücher5K/yr -40.0%6.7% conv.

Reviews and returns

What reviews say buyers love and hate about Desinfektionstücher

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Geruch”

0.1%of orders come back

“Tücher stinken”

A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Desinfektionstücher questions

Answered from the same tracked data.

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