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Defibrillator

Fail

Products sell for $688.68 on average, outside the sweet spot, so Defibrillator is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€194K/yr123K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
54%top-5 click share · 8 brands · 11 sellers

Flapen Score

Defibrillator against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Defibrillator is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Defibrillator market on Amazon at a glance

Shoppers on Amazon Germany searched for Defibrillator 123K times last year and spent an estimated €194K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €194K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.2%
Market size, estimated
€194Ka year
Top search term
defibrillator50K searches a year

02 · Price

A sale here is worth €688.68.

Listings sell for €688.68 on average, from €12.65 to €1239.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €688.68 that is €0 to €69K a year per listing.

Average price
€688.68above the $15 to $100 sweet spot
Price range
€12.65–€1239.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€69K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,541 within Erste Hilfe. It carries 87 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
36%
Out of stock, average day
11.8%
Average rank
#1,541in Erste Hilfe
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
87per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Defibrillator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

4%

  • Brand 136%
  • Brand 226%
  • Brand 317%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Defibrillator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Search terms

Top Defibrillator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • defibrillator50K/yr
  • defibrillator für zuhause26K/yr
  • aed14K/yr
  • aed defibrillator15K/yr
  • erste-hilfe-defibrillatoren7K/yr
  • defribilator für zuhause4K/yr
  • defibrillator vollautomatisch3K/yr
  • defibrillator kaufen3K/yr

Reviews and returns

What reviews say buyers love and hate about Defibrillator

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
0.3%of orders come back
“Alles top, schnelle Lieferung, gute Qualität”
A buyer, on “Qualität insgesamt”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Defibrillator questions

Answered from the same tracked data.