Defibrillator
FailProducts sell for $688.68 on average, outside the sweet spot, so Defibrillator is a Fail.
- Flapen Score
- 37 / 100Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 4937
- Market size
- €194K/yr123K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 11 sellers
Flapen Score
Defibrillator against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Defibrillator is stronger. Inside it, weaker.
Market
The Defibrillator market on Amazon at a glance
Shoppers on Amazon Germany searched for Defibrillator 123K times last year and spent an estimated €194K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €194K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €194Ka year
- Top search term
- defibrillator50K searches a year
02 · Price
A sale here is worth €688.68.
Listings sell for €688.68 on average, from €12.65 to €1239.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €688.68 that is €0 to €69K a year per listing.
- Average price
- €688.68above the $15 to $100 sweet spot
- Price range
- €12.65–€1239.39
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€69K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,541 within Erste Hilfe. It carries 87 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 36%
- Out of stock, average day
- 11.8%
- Average rank
- #1,541in Erste Hilfe
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 87per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Defibrillator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Made in Germany Sprache: DE/EN
- Price
- €994.06
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Yzpacc CPR Maske Beatmungsmaske CPR Maske Face Shield Beatmungsmasken mit Rückschlagventil Atmen Barriere Schlüsselanhänger für Erste Hilfe oder AED Training
- Price
- €28.16
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 5y ago

Philips HeartStart HS1 Defibrillator SMART Pads Kassette Erwachsene M5071A
- Price
- €74.33
- Rating
- 4.7/5
- Reviews
- 606
- Age
- 8y ago

Reanibex 100 AED Defibrillator 2026 vollautomatische Schockauslösung für Zuhause im Betrieb Kleinkindertaste Ladezeit 0 Sekunden 7 Jahre Garantie Sprache DE/UK/FR Erste-Hilfe Set
- Price
- €876.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset
- Price
- €690.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Reanibex 100 AED Defibrillator 2026 vollautomatische Schockauslösung für Zuhause im Betrieb Kleinkindertaste Ladezeit 0 Sekunden 7 Jahre Garantie Sprache DE/UK/FR Erste-Hilfe Set
- Price
- €876.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset
- Price
- €690.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Philips HeartStart HS1 Defibrillator Kleinkinder/Kinder SMART Pads Kassette M5072A
- Price
- €117.23
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 12y ago

Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Sprache: DE/EN/FR/IT
- Price
- €1029.25
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Yzpacc CPR Maske Beatmungsmaske CPR Maske Face Shield Beatmungsmasken mit Rückschlagventil Atmen Barriere Schlüsselanhänger für Erste Hilfe oder AED Training
- Price
- €28.16
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 5y ago
Newest
by launch date
myPAD Heimdefibrillator AED für Zuhause Familie & Freizeit vollautomatischer Defibrillator mit Sprachführung LED-Grafik Kindermodus ab 1 Jahr 4 Jahre Batterie & Elektroden 8 Jahre Garantie.
- Price
- €942.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset
- Price
- €690.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Rescue SAMe DAE Defibrillator komplett mit Elektroden für Erwachsene und Batterie
- Price
- €704.59
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 2y ago

Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Made in Germany Sprache: DE/EN
- Price
- €994.06
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers 2x Sprachen nach Wahl
- Price
- €1028.92
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
11
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
4%
- MedX536%
- Notfallretter.de26%
- Yzpacc17%
- HeartStart9%
- Saver One5%
- XFT4%
- Open — no brand owns it (2 brands, 4%)
Demand
Defibrillator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6× · 6 of 12 months tracked
Search terms
Top Defibrillator search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- defibrillator50K/yr
- defibrillator für zuhause26K/yr
- aed14K/yr
- aed defibrillator15K/yr
- erste-hilfe-defibrillatoren7K/yr
- defribilator für zuhause4K/yr
- defibrillator vollautomatisch3K/yr
- defibrillator kaufen3K/yr
Reviews and returns
What reviews say buyers love and hate about Defibrillator
We read the reviews and the return reasons for every product selling here.
“Alles top, schnelle Lieferung, gute Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Defibrillator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









