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53

deet mückenspray

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 62Growth 29Conversion 78Competition 32Returns 100Price range 79Avg price 95Brand share 11Review moat 46Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.21

avg listing price — sweet spot $15–$100

Price range

Great€4.48–€58.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Good€556K

€556K/yr · 305K searches

Review moat

Okay1,899.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, deet mückenspray is a €556K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

deet mückenspray market data

Units sold / yr
25K–30K
avg 1,250–1,500/product
Revenue / yr
€580K–€696K
units × avg price
Conversion rate
7.8%
Avg BSR
#60
Page quality
0%
Prime
44%
Sponsored
83%
Out of stock
5.1%
Avg brand age
53 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

89

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Autan35%
  • ANTI-BRUMM27%
  • Care Plus22%
  • NOBITE9%
  • apo-discounter.de4%
  • PHARMA PERLE3%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.8×

Top deet mückenspray search terms

  • deet mückenspray51K/yr
  • deet29K/yr
  • anti brumm ultra tropical45K/yr
  • mückenspray deet21K/yr
  • autan tropical25K/yr
  • antibrumm ultra tropical25K/yr
  • mückenschutz deet18K/yr
  • deet 5013K/yr
  • care plus deet 5011K/yr
  • anti brumm tropical13K/yr
All search terms

Top deet mückenspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€28K10%€56K15%€83K20%€111K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about deet mückenspray

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung23%

“Super Insektenschutz”

Effizienz7%

“Funktioniert”

beworben Vs Tatsächliches Produkt7%

“Hält, was es verspricht”

Benutzerfreundlichkeit7%

“Sehr praktisch und handlich das Gel als Roll-On zu haben”

Qualität insgesamt7%

“Super Produkt”

Linderung von Juckreiz6%

“Gut, lindert juckreiz”

Geruch5%

“Angenehmer Duft”

Portabilität5%

“Handlicher Roller”

Preis-Leistungs-Verhältnis4%

“Sein geld wert”

Sprühen/Durchfluss3%

“Am besten das Spray draußen auftragen - das macht das ganze erträglicher”

What buyers complain about

Preis-Leistungs-Verhältnis15%

“Nicht preiswert”

Schädlings-/Insektenbekämpfung14%

“Insekten”

Funktionalität insgesamt13%

“Null Effekt”

Allergien10%

“geleitet als Juckreiz”

Geruch10%

“Stinkt ziehmlich”

Inhaltsstoffe – insgesamt6%

“Da ich bei chemischen Produkten immer etwas misstrauisch bin”

Auslaufsicher3%

“Undicht”

Produktzustand2%

“Stick schon genutzt”

beworben Vs Tatsächliches Produkt2%

“Erfüllt nicht, die durch den Markennamen hervorgerufenen, Erwartungen”

Rückstand2%

“Weiße Rückstände”

Top return reasons

Preis-Leistungs-Verhältnis27%
Auslaufsicher18%
Funktionalität insgesamt12%
Gesamtgröße10%
Geruch5%
Inhaltsstoffe – insgesamt4%
Schädlings-/Insektenbekämpfung3%
Alterseignung3%
Feucht/Trocken3%
Zertifizierungen2%

Common questions

Is deet mückenspray profitable to sell on Amazon Germany?
The niche generates €556K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the deet mückenspray niche?
7 brands and 89 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in deet mückenspray?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Schädlings-/Insektenbekämpfung, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for deet mückenspray peak?
Demand peaks in Jul–Aug; the busiest month runs 4.8× the quietest.
What does it cost to enter the deet mückenspray niche?
Listings span €4.48–€58.71; the average listing price is €23.21 (sweet spot $15–$100). The average incumbent carries 1,899 reviews — the moat a new listing must climb.