Deet Mückenspray

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €556K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

7.8%

Market size, estimated

€556Ka year

Peak month

July4.8× the quietest month

Top search term

deet mückenspray51K searches a year

Listings sell for €23.21 on average, from €4.48 to €58.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €23.21 that is €29K to €35K a year per listing.

Average price

€23.21inside the $15 to $100 sweet spot

Price range

€4.48–€58.71

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

€29K–€35K

Returns

0.1%of orders · Amazon Germany median 1.1%

83% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #60 within Insektenschutz. It carries 1,899 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

44%

Out of stock, average day

5.1%

Average rank

#60in Insektenschutz

Average rating

4.49 starsAmazon Germany average 4.37 stars

Average reviews

1,899per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months