Skip to content

Deet Mückenspray

Deet Mückenspray shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 62Growth 29Conversion 78Competition 32Returns 100Price range 79Avg price 95Brand share 11Review moat 46Quality gap 43
This niche Category average · 2,966 niches

Is Deet Mückenspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deet Mückenspray is a €556K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.

Deet Mückenspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.0% over the last 90 days and 7.8% of searches end in a purchase.

€556K

revenue / yr

Units sold / yr30K
Search volume / yr+3.0%305K
Conversion rate7.8%
Avg price€23.21

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 89
Top-5 product click share66%
Open market4%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,899

Top Deet Mückenspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€56K€83K€111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

89

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Autan35%
  • ANTI-BRUMM27%
  • Care Plus22%
  • NOBITE9%
  • apo-discounter.de4%
  • PHARMA PERLE3%
  • Open — no brand owns it (1 brand, 1%)

Deet Mückenspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume305KCVR7.8%Products18Brands7Top 5 Brands96%OOS Rate5.1%Rating4.5★Reviews1,899Avg BSR#60
35K25KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.8×

Top Deet Mückenspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deet mückenspray51K/yr
  • deet29K/yr
  • anti brumm ultra tropical45K/yr
  • mückenspray deet21K/yr
  • autan tropical25K/yr
  • antibrumm ultra tropical25K/yr
  • mückenschutz deet18K/yr
  • deet 5013K/yr
  • care plus deet 5011K/yr
  • anti brumm tropical13K/yr

What reviews say buyers love and hate about Deet Mückenspray

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Schädlings-/Insektenbekämpfung23%

Super Insektenschutz

Effizienz7%

Funktioniert

beworben Vs Tatsächliches Produkt7%

Hält, was es verspricht

Benutzerfreundlichkeit7%

Sehr praktisch und handlich das Gel als Roll-On zu haben

Qualität insgesamt7%

Super Produkt

What buyers complain about

75% of reviews
Preis-Leistungs-Verhältnis15%

Nicht preiswert

Schädlings-/Insektenbekämpfung14%

Insekten

Funktionalität insgesamt13%

Null Effekt

Allergien10%

geleitet als Juckreiz

Geruch10%

Stinkt ziehmlich

Deet Mückenspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
27%
2Auslaufsicher
18%
3Funktionalität insgesamt
12%
4Gesamtgröße
10%
5Geruch
5%

Common Deet Mückenspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deet Mückenspray 53/100 on Amazon Germany — Worth a look. The niche generates €556K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.
Search demand for Deet Mückenspray on Amazon Germany peaks in Jul–Aug, where the busiest month runs 4.8× the quietest.