davidoff cool water herren
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible€25.97avg listing price — sweet spot $15–$100
Price range
Great€6.87–€69.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€984K€984K/yr · 583K searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,298.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, davidoff cool water herren is a €984K/yr Amazon Germany market (583K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
davidoff cool water herren market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- €1.0M–€1.3M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 12.0%
- Avg brand age
- 71 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- DAVIDOFF90%
- Davidoff10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top davidoff cool water herren search terms
- davidoff cool water herren293K/yr
- cool water davidoff men76K/yr
- davidoff54K/yr
- davidoff cool water37K/yr
- cool water25K/yr
- davidoff parfüm herren23K/yr
- davidoff cool water intense13K/yr
- davidoff cool water herren parfum12K/yr
- cool water intense6K/yr
- coolwater davidoff herren6K/yr
Top davidoff cool water herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davidoff Cool Water Man Eau de Toilette
DAVIDOFF€30.384.6★53,595 rev
Davidoff Cool Water Man Eau de Toilette
DAVIDOFF€15.724.6★53,595 rev
Davidoff Cool Water Man Eau de Toilette
DAVIDOFF€21.744.6★53,588 rev
Davidoff Cool Water Man Eau de Toilette aromatisch-frischer Herrenduft 75ml
DAVIDOFF€20.544.6★53,595 rev
Davidoff Cool Water Intense for Him Eau de Parfum
Davidoff€22.174.5★3,455 rev
Newest
by launch date
Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 100ml
DAVIDOFF€69.482 rev
Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml
DAVIDOFF€49.021 rev
Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml
DAVIDOFF€39.7750 rev
Davidoff Cool Water Man Edt Spray 125ml
DAVIDOFF€28.0410 rev
Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft
DAVIDOFF€29.45861 rev
Trending
90-day click momentumDavidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 100ml
DAVIDOFF€69.485.0★
Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml
DAVIDOFF€49.025.0★
Davidoff Cool Water Man Edt Spray 125ml
DAVIDOFF€28.044.3★
Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml
DAVIDOFF€39.774.3★
Davidoff Cool Water Man After Shave 75ml
DAVIDOFF€12.634.6★
What buyers say about davidoff cool water herren
What buyers praise and complain about, mined from review topics.What buyers love
“Duft”
“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”
“Wie erwartet”
“Top Qualität”
“Er hält relativ lange”
“Passt einfach”
“Super Deo-Stick”
“Cool Water ist einer der ganz wenigen Düfte, die andere Personen tragen können, auf die ich nicht allergisch (Asthma, Übelkeit.) reagiere!”
“Besonders positiv fällt mir auf, wie einfach der Stick in der Anwendung ist”
“angenehm leicht, perfekt für den Alltag oder warme Tage.”
What buyers complain about
“Einfach duftlos”
“Hält keinen Vormittag”
“aber relativ teuer”
“ein bisschen zu schwach”
“hatte ich immer wieder das Problem, dass sie entweder geschmiert haben,”
“bei vielen Produkten hatte ich immer wieder das Problem, dass sie entweder geschmiert haben, unangenehm klebrig waren oder der Duft nach kurzer Zeit verflogen ist.”
Top return reasons
Common questions
- Is davidoff cool water herren profitable to sell on Amazon Germany?
- The niche generates €984K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the davidoff cool water herren niche?
- 2 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davidoff cool water herren?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- When does demand for davidoff cool water herren peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the davidoff cool water herren niche?
- Listings span €6.87–€69.48; the average listing price is €25.97 (sweet spot $15–$100). The average incumbent carries 16,299 reviews — the moat a new listing must climb.