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Davidoff Cool Water Herren

Davidoff Cool Water Herren shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49

Market size 77Growth 40Conversion 71Competition 37Returns 99Price range 85Avg price 95Brand share 0Review moat 18Quality gap 25
This niche Category average · 2,966 niches

Is Davidoff Cool Water Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Davidoff Cool Water Herren is a €984K/yr Amazon Germany market (583K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Davidoff Cool Water Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.2% over the last 90 days and 6.5% of searches end in a purchase.

€984K

revenue / yr

Units sold / yr50K
Search volume / yr+12.2%583K
Conversion rate6.5%
Avg price€25.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 14
Top-5 product click share63%
Open market0%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews16,299

Top Davidoff Cool Water Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€98K€197K€295K€394K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • DAVIDOFF90%
  • Davidoff10%
  • Open — no brand owns it (0%)

Davidoff Cool Water Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume583KCVR6.5%Products16Brands2Top 5 Brands100%OOS Rate12.0%Rating4.6★Reviews16,299Avg BSR#121
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Davidoff Cool Water Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • davidoff cool water herren293K/yr
  • cool water davidoff men76K/yr
  • davidoff54K/yr
  • davidoff cool water37K/yr
  • cool water25K/yr
  • davidoff parfüm herren23K/yr
  • davidoff cool water intense13K/yr
  • davidoff cool water herren parfum12K/yr
  • cool water intense6K/yr
  • coolwater davidoff herren6K/yr

What reviews say buyers love and hate about Davidoff Cool Water Herren

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Geruch68%

Duft

Preis-Leistungs-Verhältnis8%

Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks

beworben Vs Tatsächliches Produkt7%

Wie erwartet

Qualität insgesamt7%

Top Qualität

Haltbarkeit3%

Er hält relativ lange

What buyers complain about

87% of reviews
Geruch65%

Einfach duftlos

Haltbarkeit10%

Hält keinen Vormittag

Preis-Leistungs-Verhältnis8%

aber relativ teuer

Stärke2%

ein bisschen zu schwach

Allergien1%

hatte ich immer wieder das Problem, dass sie entweder geschmiert haben,

Davidoff Cool Water Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
66%
2Preis-Leistungs-Verhältnis
9%
3Gesamtgröße
8%
4beworben Vs Tatsächliches Produkt
4%
5Produktzustand
3%

Common Davidoff Cool Water Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Davidoff Cool Water Herren 52/100 on Amazon Germany — Worth a look. The niche generates €984K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +12.2% over the last 90 days.
Search demand for Davidoff Cool Water Herren on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.9× the quietest.