Daunenwaschmittel
FailDemand is soft, at -36.2% this quarter, so Daunenwaschmittel is a Fail.
- Flapen Score
- 46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 4946
- Market size
- €273K/yr140K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 26 sellers
Flapen Score
Daunenwaschmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Daunenwaschmittel is stronger. Inside it, weaker.
Market
The Daunenwaschmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Daunenwaschmittel 140K times last year and spent an estimated €273K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €273K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 16.5%
- Market size, estimated
- €273Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- daunenwaschmittel83K searches a year
02 · Price
A sale here is worth €11.83.
Listings sell for €11.83 on average, from €3.79 to €20.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €11.83 that is €15K to €18K a year per listing.
- Average price
- €11.83under the $15 to $100 sweet spot
- Price range
- €3.79–€20.47
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €15K–€18K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #73 within Wäschepflege. It carries 421 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 1.4%
- Average rank
- #73in Wäschepflege
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 421per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Daunenwaschmittel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
26
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
5%
- Brand 148%
- Brand 220%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 63%
- Open — no brand owns it (3 brands, 5%)
Demand
Daunenwaschmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Daunenwaschmittel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daunenwaschmittel83K/yr
- daunenwaschmittel für daunenjacken18K/yr
- daunenwaschmittel für betten5K/yr
- daunen waschmittel flüssig8K/yr
- daunenwaschmittel für kopfkissen5K/yr
- heitmann daunenwaschmittel4K/yr
- daunen waschmittel6K/yr
- waschmittel daunen3K/yr
- waschmittel für daunenjacken4K/yr
- waschmittel daunenjacke3K/yr
Reviews and returns
What reviews say buyers love and hate about Daunenwaschmittel
We read the reviews and the return reasons for every product selling here.
“Geruch gewöhnungsbedürftig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daunenwaschmittel questions
Answered from the same tracked data.









