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Daily Sleep

Fail

Demand is soft, at -58.1% this quarter, so Daily Sleep is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€157K/yr57K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Daily Sleep against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Daily Sleep is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daily Sleep market on Amazon at a glance

Shoppers on Amazon Germany searched for Daily Sleep 57K times last year and spent an estimated €157K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
8.6%
Market size, estimated
€157Ka year
Top search term
daily sleep32K searches a year

02 · Price

A sale here is worth €31.94.

Listings sell for €31.94 on average, from €22.05 to €48.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €31.94 that is €8K to €16K a year per listing.

Average price
€31.94inside the $15 to $100 sweet spot
Price range
€22.05–€48.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€8K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #17 within Pflanzliche Ergänzungsmittel. It carries 3,611 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
11.1%
Average rank
#17in Pflanzliche Ergänzungsmittel
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
3,611per listing
Listings tracked
3

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Daily Sleep products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 35%

Demand

Daily Sleep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 4.6× · 7 of 12 months tracked

Search terms

Top Daily Sleep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daily sleep32K/yr
  • daily sleep true nature8K/yr
  • daily sleep schlafkapseln14K/yr
  • true nature daily sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Daily Sleep

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Schlafqualität”
25%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Unwirksam”
A buyer, on “Funktionalität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Daily Sleep questions

Answered from the same tracked data.