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Curcumin

Curcumin shows low returns (0.1%), but soft demand (-16.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

Market size 50Growth 17Conversion 82Competition 25Returns 100Price range 84Avg price 86Brand share 52Review moat 23Quality gap 32
This niche Category average · 2,966 niches

Is Curcumin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Curcumin is a €284K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.

Curcumin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.5% over the last 90 days and 8.8% of searches end in a purchase.

€284K

revenue / yr

Units sold / yr20K
Search volume / yr-16.5%168K
Conversion rate8.8%
Avg price€19.24

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 31
Top-5 product click share71%
Open market26%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews8,478

Top Curcumin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€14K€28K€43K€57K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • natural elements19%
  • WeightWorld18%
  • SUNDAY NATURAL16%
  • ESN12%
  • ProFuel9%
  • BioSchwartz5%

Curcumin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR8.8%Products17Brands16Top 5 Brands74%OOS Rate2.4%Rating4.6★Reviews8,478Avg BSR#7
5K4KPrime Day '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Curcumin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curcumin98K/yr
  • curcumin kapseln hochdosiert31K/yr
  • kurkumin16K/yr
  • kurkumin kapseln hochdosiert9K/yr
  • curcumin kapseln6K/yr
  • esn curcumin5K/yr
  • kurkumin kapseln2K/yr
  • curcumin esn1K/yr

What reviews say buyers love and hate about Curcumin

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt24%

super Produkt

Preis-Leistungs-Verhältnis8%

Preis/Leistungsverhältniss super

beworben Vs Tatsächliches Produkt7%

Produkt wie beschrieben

Entzündung6%

Curcumin ist der aktive Pflanzenstoff der Kurkumawurzel und wird für seine antioxidativen und entzündungshemmenden Eigenschaften geschätzt

Vegan/Biologisch6%

Das Produkt ist laut Hersteller vegan, laktosefrei, glutenfrei, ohne Gelatine, frei von Konservierungsstoffen und wird ohne Gentechnik und ohne unnötige Zusatzstoffe hergestellt

What buyers complain about

64% of reviews
Dosierung12%

Zu hohe Dosis

Preis-Leistungs-Verhältnis10%

Teuer

Funktionalität insgesamt9%

Null Funktion

Nebenwirkungen7%

Nebenwirkungen

Geruch7%

Keine Wirkung und besorgniserregender Plastikgeruch

Curcumin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
100%

Common Curcumin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curcumin 50/100 on Amazon Germany — Worth a look. The niche generates €284K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.
Search demand for Curcumin on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.