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Cortisol Test

Fail

Demand is soft, at -35.1% this quarter, so Cortisol Test is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€178K/yr227K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 13 sellers

Flapen Score

Cortisol Test against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Cortisol Test is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cortisol Test market on Amazon at a glance

Shoppers on Amazon Germany searched for Cortisol Test 227K times last year and spent an estimated €178K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
2.8%
Market size, estimated
€178Ka year
Peak month
January1.7× the quietest month
Top search term
cortisol test115K searches a year

02 · Price

A sale here is worth €28.33.

Listings sell for €28.33 on average, from €7.94 to €96.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €28.33 that is €7K to €14K a year per listing.

Average price
€28.33inside the $15 to $100 sweet spot
Price range
€7.94–€96.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #55 within Medizinische Geräte & Verbrauchsmaterialien. It carries 81 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
16.0%
Average rank
#55in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
81per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cortisol Test products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

€0€18K€36K€53K€71K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

3%

  • Verisana41%
  • medivere diagnostics30%
  • ACCUDOCTOR Check test12%
  • HIXO6%
  • ALLTEST6%
  • Homehulab2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cortisol Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Cortisol Test search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cortisol test115K/yr
  • cortisol test für zuhause18K/yr
  • cortisol messen18K/yr
  • cortisol speicheltest6K/yr
  • cortisolspiegel messen8K/yr
  • cortisol schnelltest für zuhause7K/yr
  • cortisol speicheltest für zuhause3K/yr
  • cortisol selbsttest6K/yr
  • cortisol test dm4K/yr
  • cortisol messgerät4K/yr

Reviews and returns

What reviews say buyers love and hate about Cortisol Test

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Benutzerfreundlichkeit”
38%of negative reviews mention “Genauigkeit insgesamt”
0.8%of orders come back
“Ungenau”
A buyer, on “Genauigkeit insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cortisol Test questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data