Is Corona Schnelltest profitable to sell on Amazon Germany?

Flapen scores Corona Schnelltest 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €831K a year across 17 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -66.8% in the last 90 days.

How competitive is the Corona Schnelltest niche on Amazon Germany?

11 brands and 36 sellers compete in Corona Schnelltest on Amazon Germany. The top 5 Corona Schnelltest products take 63% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Corona Schnelltest?

Corona Schnelltest buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, and Funktionalität insgesamt. An estimated 0.3% of orders come back.

When does demand for Corona Schnelltest peak?

Search demand for Corona Schnelltest on Amazon Germany peaks in Sep–Oct–Nov–Dec, and the busiest month runs 21.5× the quietest.

What does it cost to enter the Corona Schnelltest niche?

Corona Schnelltest sells for €9.23 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.23 to €19.29. The average product has 13,137 reviews, the count a new listing must catch up to.

Corona Schnelltest

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -66.8% this quarter, so Corona Schnelltest is a Maybe.

Flapen Score: 51
51 / 100Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size: €831K/yr529K searches / yr
90-day growth: -66.8%search demand this quarter
Competition: 63%top-5 click share · 11 brands · 36 sellers

Flapen Score

Corona Schnelltest against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Corona Schnelltest is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Corona Schnelltest market on Amazon at a glance

Shoppers on Amazon Germany searched for Corona Schnelltest 529K times last year and spent an estimated €831K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €831K a year.

Searches, last 12 months: 529K
Growth, 90 days vs prior 90: -66.8%
Conversion, latest week: 17.0%
Market size, estimated: €831Ka year
Peak month: October21.5× the quietest month
Top search term: corona schnelltest270K searches a year

02 · Price

A sale here is worth €9.23.

Listings sell for €9.23 on average, from €3.23 to €19.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €9.23 that is €46K to €55K a year per listing.

Average price: €9.23under the $15 to $100 sweet spot
Price range: €3.23–€19.29
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €46K–€55K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #27 within Medizinische Geräte & Verbrauchsmaterialien. It carries 13,137 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 88%
Out of stock, average day: 8.6%
Average rank: #27in Medizinische Geräte & Verbrauchsmaterialien
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 13,137per listing
Listings tracked: 17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Corona Schnelltest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

15%

Brand 139%
Brand 218%
Brand 38%
Brand 48%
Brand 56%
Brand 66%
Open — no brand owns it (5 brands, 15%)

Demand

Corona Schnelltest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.5×

Search terms

Top Corona Schnelltest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

corona schnelltest270K/yr -61.5%15.8% conv.
corona test83K/yr -67.5%13.4% conv.
covid test schnelltest 202610K/yr -46.2%15.2% conv.
corona test schnelltest 202617K/yr -85.2%14.9% conv.
covid test27K/yr -74.8%12.2% conv.
coronatest34K/yr -73.7%14.3% conv.
covid6K/yr -46.7%2.2% conv.
medizinische tests9K/yr -45.4%0.2% conv.
pcr test für zuhause4K/yr -48.6%2.3% conv.
coronatest kaufen12K/yr -76.6%10.5% conv.

Reviews and returns

What reviews say buyers love and hate about Corona Schnelltest

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Benutzerfreundlichkeit”

19%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.3%of orders come back

“rausgeworfenes Geld”

A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Corona Schnelltest questions

Answered from the same tracked data.

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