Colostrum
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -11.0% this quarter, so Colostrum is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 4956
- Market size
- €102K/yr90K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 55%top-5 click share · 22 brands · 51 sellers
Flapen Score
Colostrum against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Colostrum is stronger. Inside it, weaker.
Market
The Colostrum market on Amazon at a glance
Shoppers on Amazon Germany searched for Colostrum 90K times last year and spent an estimated €102K. The top 5 brands take 59% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €102Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- colostrum62K searches a year
02 · Price
A sale here is worth €26.65.
Listings sell for €26.65 on average, from €4.48 to €63.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €26.65 that is €3K to €7K a year per listing.
- Average price
- €26.65inside the $15 to $100 sweet spot
- Price range
- €4.48–€63.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,524 within Multivitamin & Mineralien. It carries 204 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 78%
- Out of stock, average day
- 5.7%
- Average rank
- #1,524in Multivitamin & Mineralien
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 204per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Colostrum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
51
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
55%
Top 20: 93%
Open market
35%
- Brand 119%
- Brand 215%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Colostrum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Colostrum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colostrum62K/yr
- kolostrum18K/yr
- colostrum pulver9K/yr
Reviews and returns
What reviews say buyers love and hate about Colostrum
We read the reviews and the return reasons for every product selling here.
“Hilf nichts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colostrum questions
Answered from the same tracked data.