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Clear Whey

Clear Whey clears our launch bar: a $2.1M/yr market growing +11.2% this quarter with returns at 0.2%.

Flapen Score

67
Launch it

Top 2% of 2,966 Drogerie & Körperpflege niches · +18 vs the category median of 49

Market size 95Growth 39Conversion 40Competition 70Returns 99Price range 85Avg price 95Brand share 13Review moat 88Quality gap 77
This niche Category average · 2,966 niches

Is Clear Whey profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Clear Whey is a €2.1M/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jul. Verdict: Launch it — 67/100.

Clear Whey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +11.2% over the last 90 days and 3.2% of searches end in a purchase.

€2.1M

revenue / yr

Units sold / yr50K
Search volume / yr+11.2%1.8M
Conversion rate3.2%
Avg price€35.58

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 25
Top-5 product click share43%
Open market5%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement41%
New entrants (1y)7· 7 succeeded
Avg rating4.3★
Avg reviews246

Top Clear Whey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€82K€165K€247K€329K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

25

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

3%

  • ESN64%
  • MORE NUTRITION15%
  • IronMaxx10%
  • ProFuel3%
  • WORLD'S FOOD NUTRITION2%
  • natural elements2%
  • Open — no brand owns it (3 brands, 3%)

Clear Whey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR3.2%Products37Brands9Top 5 Brands95%OOS Rate9.6%Rating4.3★Reviews246Avg BSR#66
35K25KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 5.2×

Top Clear Whey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esn isoclear396K/yr
  • isoclear369K/yr
  • clear whey291K/yr
  • clear protein110K/yr
  • isoclear protein73K/yr
  • more clear protein64K/yr
  • iso clear76K/yr
  • esn isoclear whey isolate49K/yr
  • iso clear protein54K/yr
  • more clear30K/yr

What reviews say buyers love and hate about Clear Whey

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geschmack insgesamt30%

Tasty

Geschmack17%

Lecker Kirschgeschmack

Löslichkeit8%

Super Löslichkeit, Super Lecker

Ernährungs Gehalt8%

Clear Protein

Süße6%

Bisschen süß

What buyers complain about

70% of reviews
Geschmack insgesamt25%

Mixed Berry schmeckt nicht

Süße13%

Alle Sorten sind zwar zu süß

Preis-Leistungs-Verhältnis8%

Sparmaßnahme inakzeptabel

Geschmack7%

Von Geschmack und Konsistenz kommt bei mir Würgereiz- so schlecht fand ich Proteinpulver noch nie

Künstliche Süßstoffe6%

Kritisch sehe ich außerdem den Einsatz von Sucralose, da dieses Süßungsmittel nicht für jeden ideal ist

Clear Whey return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
28%
2Geschmack
20%
3Ernährungs Gehalt
6%
4Funktionalität insgesamt
5%
5Auslaufsicher
5%

Common Clear Whey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clear Whey 67/100 on Amazon Germany — Launch it. The niche generates €2.1M/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved +11.2% over the last 90 days.
Search demand for Clear Whey on Amazon Germany peaks in May–Jul, where the busiest month runs 5.2× the quietest.