clear whey
Launch itA $2.1M/yr market growing +11.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 1.8M searches
Avg price
Incredible€35.58avg listing price — sweet spot $15–$100
Review moat
Great246.49avg incumbent reviews — the moat a new listing must climb
Price range
Great€10.01–€51.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, clear whey is a €2.1M/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jul. Verdict: Launch it — 67/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- €1.4M–€1.8M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 3.2%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 41%
- Out of stock
- 9.6%
- Avg brand age
- 57 months
- Avg seller age
- 178 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
25
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
3%
- ESN64%
- MORE NUTRITION15%
- IronMaxx10%
- ProFuel3%
- WORLD'S FOOD NUTRITION2%
- natural elements2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 5.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.274.4★188 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★116 rev
IronMaxx Clear Whey Isolate Zero - Peach Ice Tea 400g Dose | Klarer Molkenprotein-Isolat ohne Zucker | Laktosefreies Clear Protein | Protein Limonade mit fruchtig-erfrischendem Geschmack
IronMaxx€20.314.0★207 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.694.3★99 rev
MORE Clear Protein Peach Passionfruit Ice Tea 600 g Protein Drink mit Whey Isolat - made in Germany
MORE NUTRITION€35.764.2★383 rev
Newest
by launch date
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.3898 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Blueberry Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.22103 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.27188 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.14116 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.6999 rev
Trending
90-day click momentumESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★
MORE Clear Protein Lemonade Style Virgin Mojito 600 g Protein Drink mit Whey Isolat clear Whey - made in Germany
MORE NUTRITION€35.754.4★
IronMaxx Clear Whey Isolate Zero - Kirsche 400g Dose | Klares Molkenprotein-Isolat ohne Zucker | Laktosefreies Clear Protein | Protein Limonade mit fruchtig-erfrischendem Geschmack
IronMaxx€20.333.6★
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.694.3★
ESN ISOCLEAR Whey Isolate Proteinpulver Cactus Fruit 908 g Proteinlimo mit fruchtig leckerem Geschmack - made in Germany
ESN€44.944.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty”
“Lecker Kirschgeschmack”
“Super Löslichkeit, Super Lecker”
“Clear Protein”
“Bisschen süß”
“Super Produkt”
“Fast erfrischend”
“Preis Leistung ok”
“Super Produkt, entsprach genau der Beschreibung der Anzeige”
“Alles vegan”
What buyers complain about
“Mixed Berry schmeckt nicht”
“Alle Sorten sind zwar zu süß”
“Sparmaßnahme inakzeptabel”
“Von Geschmack und Konsistenz kommt bei mir Würgereiz- so schlecht fand ich Proteinpulver noch nie”
“Kritisch sehe ich außerdem den Einsatz von Sucralose, da dieses Süßungsmittel nicht für jeden ideal ist”
“Schäumt beim Schütteln”
“Es riecht sehr nach verfaultem undefinierbar”
“Dieses Produkt ist sehr schlecht”
“schäumt enorm”
“wässrig halt”
Top return reasons
Common questions
- Is clear whey profitable to sell on Amazon Germany?
- The niche generates €2.1M/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Launch it (67/100).
- How competitive is the clear whey niche?
- 9 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in clear whey?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for clear whey peak?
- Demand peaks in May–Jul; the busiest month runs 5.2× the quietest.
- What does it cost to enter the clear whey niche?
- Listings span €10.01–€51.14; the average listing price is €35.58 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.
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