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Clear Whey

Pass

Clear Whey scores 67 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +11.2% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100Top 2% of 2,966 Drogerie & Körperpflege niches · +18 vs the category median of 49
Market size
€2.1M/yr1.8M searches / yr
90-day growth
+11.2%search demand this quarter
Competition
43%top-5 click share · 9 brands · 25 sellers

Flapen Score

Clear Whey against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Clear Whey is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Clear Whey market on Amazon at a glance

Shoppers on Amazon Germany searched for Clear Whey 1.8M times last year and spent an estimated €2.1M. The top 5 brands take 95% of clicks. Demand peaks in May–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
3.2%
Market size, estimated
€2.1Ma year
Peak month
July5.2× the quietest month
Top search term
esn isoclear396K searches a year

02 · Price

A sale here is worth €35.58.

Listings sell for €35.58 on average, from €10.01 to €51.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €35.58 that is €27K to €36K a year per listing.

Average price
€35.58inside the $15 to $100 sweet spot
Price range
€10.01–€51.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€27K–€36K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #66 within Nahrungsergänzung. It carries 246 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
70%
Out of stock, average day
9.6%
Average rank
#66in Nahrungsergänzung
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
246per listing
Listings tracked
37

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
57 months

Products

Top Clear Whey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

25

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

3%

  • Brand 164%
  • Brand 215%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Clear Whey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 5.2×

Search terms

Top Clear Whey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esn isoclear396K/yr
  • isoclear369K/yr
  • clear whey291K/yr
  • clear protein110K/yr
  • isoclear protein73K/yr
  • more clear protein64K/yr
  • iso clear76K/yr
  • esn isoclear whey isolate49K/yr
  • iso clear protein54K/yr
  • more clear30K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Whey

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geschmack insgesamt”
0.2%of orders come back
“Mixed Berry schmeckt nicht”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Clear Whey questions

Answered from the same tracked data.