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Clavella

Fail

The top 5 products take 100% of clicks, so Clavella is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€77K/yr25K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

Clavella against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Clavella is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clavella market on Amazon at a glance

Shoppers on Amazon Germany searched for Clavella 25K times last year and spent an estimated €77K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
8.4%
Market size, estimated
€77Ka year
Peak month
November2.0× the quietest month
Top search term
clavella12K searches a year

02 · Price

A sale here is worth €36.34.

Listings sell for €36.34 on average, from €22.13 to €51.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At €36.34 that is €9K to €18K a year per listing.

Average price
€36.34inside the $15 to $100 sweet spot
Price range
€22.13–€51.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
€9K–€18K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #46 within Vitamine. It carries 16 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
9.6%
Average rank
#46in Vitamine
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
16per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Clavella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 230%

Demand

Clavella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Clavella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clavella12K/yr
  • clavella premium kinderwunsch10K/yr
  • clavella premium3K/yr

Reviews and returns

What reviews say buyers love and hate about Clavella

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gutes Produkt”
A buyer, on “Qualität insgesamt”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Clavella questions

Answered from the same tracked data.