Is citronella öl profitable to sell on Amazon Germany?

The niche generates €55K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +600.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the citronella öl niche?

10 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in citronella öl?

Top complaints mined from reviews: Auslaufsicher, Geruch, Verdünnt/wässrig. The return rate is 0.2%.

When does demand for citronella öl peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 20.0× the quietest.

What does it cost to enter the citronella öl niche?

Listings span €4.64–€14.23; the average listing price is €9.05 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.

citronella öl

Worth a look

Shows demand growing +600.8% this quarter, but prices mostly outside the sweet spot ($4.64–$14.23) keeps it on the watch list.

Growth

Incredible+600.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,442.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€9.05

avg listing price — sweet spot $15–$100

Market size

Bad€55K

€55K/yr · 52K searches

Price range

Bad€4.64–€14.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon Germany niche tracking, citronella öl is a €55K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

citronella öl market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: €45K–€54K; units × avg price
Conversion rate: 11.8%
Avg BSR: #70
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 10.0%
Avg brand age: 47 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Heldengrün28%
Naissance21%
YUEONEWIN13%
ENYORLI9%
EVOKE OCCU7%
OUIYUNNU7%
Open — no brand owns it (4 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +600.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.0×

Open Trend

Top citronella öl search terms

citronella öl44K/yr +569.2%11.1% conv.
ätherische öle gegen mücken5K/yr >1,000%3.6% conv.
citronella öl gegen mücken3K/yr +502.6%8.4% conv.

All search terms

Top citronella öl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heldengrün BIO Citronellaöl [100% NATURREIN] Dermatologisch getestet - Echtes Citronella Öl - Zitronig erfrischend & frisch - Duftöl Mücken - Citronella Oil

Heldengrün€13.734.6★9,615 rev

Citronella Öl 100 ml Citronella Ätherisches Öl für Aroma Diffuser Zitronengrasöl Aromatherapie Duftöl für Duftlampen DIY Massage Seife Kerzenherstellung Geschenke für Frauen

YUEONEWIN€7.974.0★121 rev

Naissance Citronella Ätherisches Öl (Nr. 182) - 100ml - 100% Naturreines Citronellaöl für Naturkosmetik Aromatherapie

Naissance€9.684.6★1,114 rev

Naissance Citronella Ätherisches Öl (Nr. 182) - 10ml - 100% Naturreines Citronellaöl für Naturkosmetik Aromatherapie Duftlampe - Duftöl für Aroma Diffuser

Naissance€4.644.5★186 rev

ENYORLI Citronellaöl Ätherische Öle 100ml 100% Naturreine Citronella Öl Herb-Frischer Duft für Diffuser Raumduft DIY Kerzen Seife Geschenke für Frauen

ENYORLI€7.944.3★3,111 rev

Newest

by launch date

OUIYUNNU Citronella Öl 100ml 100% Reines & Naturreines Ätherisches Öl für Aromatherapie Diffuser & Luftbefeuchter Duftöl

OUIYUNNU€12.095 rev

3mo ago

Citronella Öl 2 x100ml Citronella Ätherische Öle für Diffuser Duftöl Rein Citronella Öl Aroma Öl Naturrein Zitronengras Öl für Aromatherapie Massage Seife Kerzen Herstellung Geschenke für Frauen

YUEONEWIN€11.824 rev

5mo ago

Heldengrün BIO Roll-On Citronella [100% NATURREIN] Duftöl Mücken - Dermatologisch getestet - Roll On mit Citronella Öl - 2-in-1: Duft & Pflege

Heldengrün€7.9950 rev

1y ago

EVOKE OCCU Citronella Essential Oil 118ml

EVOKE OCCU€8.8152 rev

1y ago

Citronella Öl 100 ml Citronella Ätherisches Öl für Aroma Diffuser Zitronengrasöl Aromatherapie Duftöl für Duftlampen DIY Massage Seife Kerzenherstellung Geschenke für Frauen

YUEONEWIN€7.97121 rev

1y ago

What buyers say about citronella öl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch46%

“Angenehmer Duft”

Qualität insgesamt16%

“Das Produkt ist sehr gut”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis5%

“sehr guter Preis”

Abgabemechanismus3%

“Toll dass eine Pipette dabei ist zum dosieren”

Natürliche Inhaltsstoffe3%

“Wunderbar natürlich”

Schädlings-/Insektenbekämpfung3%

“Hilft bei gegen insekten”

Komfort insgesamt2%

“angenehm – ideal für den täglichen Gebrauch.”

Geeignet für den Innenbereich2%

“Für Zuhause sehr gut geeignet”

Effizienz2%

“Wirkungsvoll”

What buyers complain about

Auslaufsicher27%

“Flasche ausgelaufen”

Geruch23%

“Intensiver Duft”

Verdünnt/wässrig8%

“es gibt viel besseres dieses scheint mir doch sehr verwässert”

beworben Vs Tatsächliches Produkt4%

“Leider nicht wie angegeben 100% Citronella Öl”

Schädlings-/Insektenbekämpfung4%

“nur leider hilft es gar nicht gegen Mücken.”

Inhaltsstoffe – insgesamt4%

“Leider sind dem Produkt keine Inhaltsstoffe zu entlocken”

Ölig/fettig4%

“Leider nicht wie angegeben 100% Citronella Öl”

Hautgesundheit3%

“Hautschwellungen und Reizungen”

Funktionalität insgesamt3%

“Hat bei uns nicht funktioniert”

Allergien3%

“Hautreizungen”

Top return reasons

Auslaufsicher39%

Geruch28%

Ölig/fettig15%

Funktionalität insgesamt4%

Gesamtgröße3%

Feucht/Trocken3%

Schmierung2%

Qualität insgesamt1%

Alterseignung1%

Kompatibilität – insgesamt1%

Common questions

Is citronella öl profitable to sell on Amazon Germany?: The niche generates €55K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +600.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the citronella öl niche?: 10 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in citronella öl?: Top complaints mined from reviews: Auslaufsicher, Geruch, Verdünnt/wässrig. The return rate is 0.2%.
When does demand for citronella öl peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 20.0× the quietest.
What does it cost to enter the citronella öl niche?: Listings span €4.64–€14.23; the average listing price is €9.05 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.

citronella öl

citronella öl market data

Competition & brand share

Demand & seasonality

Top citronella öl search terms

Top citronella öl products on Amazon

Top sellers

Newest

Trending

What buyers say about citronella öl

What buyers love

What buyers complain about

Top return reasons

Common questions

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