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Citronella Öl

Citronella Öl shows demand growing +600.8% this quarter, but prices mostly outside the sweet spot ($4.64–$14.23) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 14Growth 100Conversion 94Competition 38Returns 99Price range 0Avg price 25Brand share 46Review moat 51Quality gap 48
This niche Category average · 2,966 niches

Is Citronella Öl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Citronella Öl is a €55K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Citronella Öl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +600.8% over the last 90 days and 11.8% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr6K
Search volume / yr+600.8%52K
Conversion rate11.8%
Avg price€9.05

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers10 · 15
Top-5 product click share62%
Open market23%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,443

Top Citronella Öl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Heldengrün28%
  • Naissance21%
  • YUEONEWIN13%
  • ENYORLI9%
  • EVOKE OCCU7%
  • OUIYUNNU7%
  • Open — no brand owns it (4 brands, 16%)

Citronella Öl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR11.8%Products14Brands10Top 5 Brands77%OOS Rate10.0%Rating4.5★Reviews1,443Avg BSR#70
7K5KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.0×

Top Citronella Öl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella öl44K/yr
  • ätherische öle gegen mücken5K/yr
  • citronella öl gegen mücken3K/yr

What reviews say buyers love and hate about Citronella Öl

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch46%

Angenehmer Duft

Qualität insgesamt16%

Das Produkt ist sehr gut

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

Preis-Leistungs-Verhältnis5%

sehr guter Preis

Abgabemechanismus3%

Toll dass eine Pipette dabei ist zum dosieren

What buyers complain about

81% of reviews
Auslaufsicher27%

Flasche ausgelaufen

Geruch23%

Intensiver Duft

Verdünnt/wässrig8%

es gibt viel besseres dieses scheint mir doch sehr verwässert

beworben Vs Tatsächliches Produkt4%

Leider nicht wie angegeben 100% Citronella Öl

Schädlings-/Insektenbekämpfung4%

nur leider hilft es gar nicht gegen Mücken.

Citronella Öl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
39%
2Geruch
28%
3Ölig/fettig
15%
4Funktionalität insgesamt
4%
5Gesamtgröße
3%

Common Citronella Öl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Öl 55/100 on Amazon Germany — Worth a look. The niche generates €55K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +600.8% over the last 90 days.
Search demand for Citronella Öl on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 20.0× the quietest.