Is Cif profitable to sell on Amazon Germany?

Flapen scores Cif 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €153K a year across 23 tracked products. Search demand grew -11.7% in the last 90 days.

How competitive is the Cif niche on Amazon Germany?

8 brands and 96 sellers compete in Cif on Amazon Germany. The top 5 Cif products take 61% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Cif?

Cif buyers on Amazon Germany complain most about Geruch, Einfache Reinigung, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

What does it cost to enter the Cif niche?

Cif sells for €8.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.52 to €28.75. The average product has 1,162 reviews, the count a new listing must catch up to.

Cif

Fail

The top 5 brands take 93% of clicks, so Cif is a Fail.

Flapen Score: 44
44 / 100Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size: €153K/yr139K searches / yr
90-day growth: -11.7%search demand this quarter
Competition: 61%top-5 click share · 8 brands · 96 sellers

Flapen Score

Cif against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Cif is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Cif market on Amazon at a glance

Shoppers on Amazon Germany searched for Cif 139K times last year and spent an estimated €153K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €153K a year.

Searches, last 12 months: 139K
Growth, 90 days vs prior 90: -11.7%
Conversion, latest week: 12.6%
Market size, estimated: €153Ka year
Top search term: scheuermilch42K searches a year

02 · Price

A sale here is worth €8.67.

Listings sell for €8.67 on average, from €1.52 to €28.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €8.67 that is €9K to €11K a year per listing.

Average price: €8.67under the $15 to $100 sweet spot
Price range: €1.52–€28.75
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €9K–€11K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Reinigungsmittel. It carries 1,162 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 61%
Prime listings: 70%
Out of stock, average day: 0.0%
Average rank: #226in Reinigungsmittel
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 1,162per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Cif products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

Brand 131%
Brand 221%
Brand 320%
Brand 419%
Brand 53%
Brand 63%
Open — no brand owns it (2 brands, 5%)

Demand

Cif search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Cif search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

scheuermilch42K/yr -12.6%15.5% conv.
cif26K/yr -6.1%4.6% conv.
viss scheuermilch19K/yr -6.3%7.5% conv.
viss20K/yr -12.3%4.5% conv.
viss bad und dusche9K/yr -11.8%2.7% conv.
cif scheuermilch4K/yr -9.8%10.1% conv.
cif professional4K/yr +37.1%2.9% conv.
viss cleanboost3K/yr -17.1%4.8% conv.
cif badreiniger3K/yr -35.9%4.1% conv.
viss badreiniger3K/yr +0.0%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Cif

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Einfache Reinigung”

24%of negative reviews mention “Geruch”

0.1%of orders come back

“Super, stinkt wie Sau”

A buyer, on “Geruch”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Cif questions

Answered from the same tracked data.

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