How competitive is the Cica Care niche on Amazon Germany?

4 brands and 26 sellers compete in Cica Care on Amazon Germany. The top 5 Cica Care products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cica Care niche?

Cica Care sells for €20.00 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €14.59–€23.49. The average incumbent carries 246 reviews — the moat a new listing must climb.

Cica Care

brand-locked demand (top 5 brands take 100% of clicks) — Cica Care doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

This niche Category average · 2,966 niches

Is Cica Care profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cica Care is a €41K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Cica Care: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 11.4% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr3K

Search volume / yr-13.8%18K

Conversion rate11.4%

Avg price€20.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 26

Top-5 product click share97%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Top Cica Care products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück

Price: €20.35
Rating: 3.9/5
Reviews: 123
Age: 14y ago

CICA CARE 6x12 cm dünne Silikongelplat.z.Narbenb. 1 St

Price: €20.08
Rating: 4.2/5
Reviews: 323
Age: 17y ago

Cica Care Silikongeltuch 15 x 12 cm

Price: €23.49
Rating: 4.0/5
Reviews: 51
Age: 16y ago

CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten

Price: €23.46
Rating: 4.0/5
Reviews: 31
Age: 8y ago

Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)

Price: €14.59
Rating: 4.3/5
Reviews: 917
Age: 2y ago

Newest

by launch date

TRUESTOLZ Silikon-Narbenpflaster 4×300 cm Testsieger (Note 1 2) Wiederverwendbares Silikonpflaster zur Narbenreduktion nach Kaiserschnitt OP Verbrennungen Akne & Keloiden UV-beständig

Price: €18.01
Rating: 4.6/5
Reviews: 30
Age: 7mo ago

Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)

Price: €14.59
Rating: 4.3/5
Reviews: 917
Age: 2y ago

CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten

Price: €23.46
Rating: 4.0/5
Reviews: 31
Age: 8y ago

Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück

Price: €20.35
Rating: 3.9/5
Reviews: 123
Age: 14y ago

Cica Care Silikongeltuch 15 x 12 cm

Price: €23.49
Rating: 4.0/5
Reviews: 51
Age: 16y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Smith & Nephew81%
CICA11%
Evolsin6%
TRUESTOLZ3%
Open — no brand owns it (0%)

Cica Care demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR11.4%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews246Avg BSR#202

Top Cica Care search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cica care silikonpflaster8K/yr -3.1%3.4% conv.
cica care6K/yr -10.1%3.0% conv.
cica care narbenpflaster4K/yr -41.5%4.0% conv.

What reviews say buyers love and hate about Cica Care

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Qualität insgesamt25%

“Super Produkt”

Haftung/Klebrigkeit14%

“Haftet optimal, kurz mit Wasser abwaschen, trocknen lassen und noch einmal verwenden”

Haltbarkeit11%

“Es hält absolut gut”

Komfort insgesamt8%

“Hält gut und angenehm”

beworben Vs Tatsächliches Produkt6%

“exakt gleich”

What buyers complain about

77% of reviews

Preis-Leistungs-Verhältnis28%

“definitiv zu teuer”

Haftung/Klebrigkeit15%

“Klebt nicht”

Qualität insgesamt9%

“Nicht mehr dasselbe Produkt, keine Qualität”

Add-Ons/Anhänge6%

“Gute Wirkung, hält nicht ohne zusätzliche Befestigung”

Stärke6%

“Nicht straff/ stark genug”

Cica Care return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit

32%

2Funktionalität insgesamt

14%

3Qualität insgesamt

11%

4Gesamtgröße

5beworben Vs Tatsächliches Produkt

Common Cica Care questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cica Care 46/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.

Cica Care buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.