cica care
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great€14.59–€23.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great245.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.00avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad€41K€41K/yr · 18K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, cica care is a €41K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cica care market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- €40K–€50K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Smith & Nephew81%
- CICA11%
- Evolsin6%
- TRUESTOLZ3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -13.8% search growth over the last 90 days.Top cica care search terms
- cica care silikonpflaster8K/yr
- cica care6K/yr
- cica care narbenpflaster4K/yr
Top cica care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück
Smith & Nephew€20.353.9★123 rev
CICA CARE 6x12 cm dünne Silikongelplat.z.Narbenb. 1 St
Smith & Nephew€20.084.2★323 rev
Cica Care Silikongeltuch 15 x 12 cm
Smith & Nephew€23.494.0★51 rev
CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten
CICA€23.464.0★31 rev
Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)
Evolsin€14.594.3★917 rev
Newest
by launch date
TRUESTOLZ Silikon-Narbenpflaster 4×300 cm Testsieger (Note 1 2) Wiederverwendbares Silikonpflaster zur Narbenreduktion nach Kaiserschnitt OP Verbrennungen Akne & Keloiden UV-beständig
TRUESTOLZ€18.0130 rev
Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)
Evolsin€14.59917 rev
CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten
CICA€23.4631 rev
Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück
Smith & Nephew€20.35123 rev
Cica Care Silikongeltuch 15 x 12 cm
Smith & Nephew€23.4951 rev
Trending
90-day click momentumTRUESTOLZ Silikon-Narbenpflaster 4×300 cm Testsieger (Note 1 2) Wiederverwendbares Silikonpflaster zur Narbenreduktion nach Kaiserschnitt OP Verbrennungen Akne & Keloiden UV-beständig
TRUESTOLZ€18.014.6★
Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück
Smith & Nephew€20.353.9★
Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)
Evolsin€14.594.3★
Cica Care Silikongeltuch 15 x 12 cm
Smith & Nephew€23.494.0★
CICA CARE 6x12 cm dünne Silikongelplat.z.Narbenb. 1 St
Smith & Nephew€20.084.2★
What buyers say about cica care
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Haftet optimal, kurz mit Wasser abwaschen, trocknen lassen und noch einmal verwenden”
“Es hält absolut gut”
“Hält gut und angenehm”
“exakt gleich”
“Das Material fühlt sich weich”
“sehr gut in der Verwendung”
“Somit ist der Preis auch prima”
“Sehr guter Halt”
“Alles ist gut gelaufen”
What buyers complain about
“definitiv zu teuer”
“Klebt nicht”
“Nicht mehr dasselbe Produkt, keine Qualität”
“Gute Wirkung, hält nicht ohne zusätzliche Befestigung”
“Nicht straff/ stark genug”
“Leider völlig ungeeignet für OP-Narben am Knie, da das Pflaster der Bewegung des Gelenks nicht Stand hält”
“Löst sich schnell wieder ab”
“Meine Narbe ist an einer Stelle, an der der BH-Träger sonst reizt”
“nervig ist es dennoch wenn es nicht fest kleben bleibt oder man es unnötig noch mit Pflasterstreifen befestigen muss.”
“reinigen bringt nichts.”
Top return reasons
Common questions
- Is cica care profitable to sell on Amazon Germany?
- The niche generates €41K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the cica care niche?
- 4 brands and 26 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cica care?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit, Qualität insgesamt. The return rate is 0.1%.
- What does it cost to enter the cica care niche?
- Listings span €14.59–€23.49; the average listing price is €20.00 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.