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Chrom

Fail

The top 5 products take 86% of clicks, so Chrom is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€119K/yr151K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
86%top-5 click share · 9 brands · 8 sellers

Flapen Score

Chrom against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Chrom is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chrom market on Amazon at a glance

Shoppers on Amazon Germany searched for Chrom 151K times last year and spent an estimated €119K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
7.6%
Market size, estimated
€119Ka year
Peak month
November1.7× the quietest month
Top search term
chrom55K searches a year

02 · Price

A sale here is worth €10.38.

Listings sell for €10.38 on average, from €6.81 to €18.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At €10.38 that is €10K to €13K a year per listing.

Average price
€10.38under the $15 to $100 sweet spot
Price range
€6.81–€18.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€13K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Mineralien. It carries 545 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Mineralien
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
545per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chrom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

8

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Brand 134%
  • Brand 226%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Chrom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Chrom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chrom55K/yr
  • chro35K/yr
  • chrom tabletten20K/yr
  • chrom picolinat12K/yr
  • chromium picolinate9K/yr
  • crom6K/yr
  • chrompicolinat5K/yr
  • chromium5K/yr
  • chrom kapseln3K/yr
  • chrim3K/yr

Reviews and returns

What reviews say buyers love and hate about Chrom

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Haben bei mir überhaupt nicht gewirkt”
A buyer, on “Funktionalität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chrom questions

Answered from the same tracked data.