chia samen
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great€1.6M€1.6M/yr · 1.0M searches
Review moat
Okay1,781.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad€2.05–€15.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, chia samen is a €1.6M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
chia samen market data
- Units sold / yr
- 200K–250K
- avg 20,000–25,000/product
- Revenue / yr
- €1.6M–€2.0M
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 0.7%
- Avg brand age
- 58 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
8%
- Alnatura41%
- Naturacereal20%
- by Amazon12%
- RheinNatur11%
- Ölmühle Solling4%
- GREAT VITA4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.6×
Top chia samen search terms
- chia samen479K/yr
- chiasamen162K/yr
- chia samen bio136K/yr
- chia seeds47K/yr
- chiasamen bio 1kg44K/yr
- chia33K/yr
- chiasamen bio29K/yr
- chiasamen zum abnehmen16K/yr
- bio chia samen17K/yr
- chia samen 1kg9K/yr
Top chia samen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Chiasamen 200 g
Alnatura€2.054.8★1,533 rev
Naturacereal Chia Samen 1kg Reich an Omega-3 Ballaststoffen & Quelle pflanzlichen Proteins Antioxidatives Kraftpaket Ideal für Smoothies Puddings & mehr Ethisch geerntet
Naturacereal€9.664.7★3,346 rev
by Amazon Chiasamen - 350g
by Amazon€2.394.6★8,274 rev
RheinNatur Bio Chia Samen 1 kg - 100% Bio Chiasamen - Reich an Proteinen Ballaststoffen & Omega-3-Fettsäuren - Ideal für Salate Joghurt Müsli & Chia-Wasser - 1000 g Beutel
RheinNatur€15.364.8★318 rev
ÖLMÜHLE SOLLING - BIO Chiasamen | Naturbelassene Chiasamen aus 100 % kontrolliert biologischem Anbau. Ideal für Müsli Brot und Backwaren. 100 % vegan und frei von Gentechnik | Inhalt: 500 g
Ölmühle Solling€7.374.8★230 rev
Newest
by launch date
Chiasamen 1kg 100% Natürlich Reich an Omega-3 Ballaststoffen & Protein Vegan Glutenfrei Rohes Superfood Ideal für Smoothies Backen Porridge Salate Wiederverschließbarer Beutel
The Worldwide Mint€9.3551 rev
Seba Garden Premium Nährstoffreich Rohe schwarze Chiasamen 1 kg (2 2 lb) mit 5 g Protein und 10 g Ballaststoffen für Salate Joghurt und Smoothies gentechnikfrei vegan glutenfrei Keto und Paleo
Seba Garden€8.571,250 rev
RheinNatur Bio Chia Samen 1 kg - 100% Bio Chiasamen - Reich an Proteinen Ballaststoffen & Omega-3-Fettsäuren - Ideal für Salate Joghurt Müsli & Chia-Wasser - 1000 g Beutel
RheinNatur€15.36318 rev
by Amazon Chiasamen - 350g
by Amazon€2.398,274 rev
Chia Samen 800g Naturbelassen Reich an Omega-3 & Ballaststoffen Vegan & Glutenfrei - Smoothies Joghurt Müsli Chia-Pudding - Chia Seeds - GreatVita
GREAT VITA€7.60398 rev
Trending
90-day click momentumRheinNatur Bio Chia Samen 1 kg - 100% Bio Chiasamen - Reich an Proteinen Ballaststoffen & Omega-3-Fettsäuren - Ideal für Salate Joghurt Müsli & Chia-Wasser - 1000 g Beutel
RheinNatur€15.364.8★
Alpi Nature Chiasamen 500g Chia Samen schwarze Chiasamen für Smoothies Joghurt Müsli Pudding
Alpi Nature€8.244.6★
Chiasamen 1kg 100% Natürlich Reich an Omega-3 Ballaststoffen & Protein Vegan Glutenfrei Rohes Superfood Ideal für Smoothies Backen Porridge Salate Wiederverschließbarer Beutel
The Worldwide Mint€9.354.7★
by Amazon Chiasamen - 350g
by Amazon€2.394.6★
Alnatura Bio Chiasamen 200 g
Alnatura€2.054.8★
What buyers say about chia samen
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super Preis/Leistung”
“Schmeckt”
“Das Produkt entspricht genau der Beschreibung”
“Omega-3 sind – ideal für eine bewusste Ernährung.”
“Top Bio Produkt”
“Gesunde Chiasamen in einer 1A-Qulität”
“Passt”
“Top Chiasamen”
“Geschmacklich für mich sehr lecker”
What buyers complain about
“Qualität ungenügend”
“Etwas teuer”
“Schockiert von Verunreinigungen”
“Lecker sind se nicht”
“Schimmeliger Geschmack”
“„klein wie Zuckerkörner Transparent „”
“Schimmel”
“Waren bitter musste sie wegschmeißen”
“Bei der Lieferung dann festgestellt, dass es nicht biozertifiziert ist”
“Nicht Glutenfrei”
Common questions
- Is chia samen profitable to sell on Amazon Germany?
- The niche generates €1.6M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -53.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the chia samen niche?
- 9 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in chia samen?
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Kontamination. The return rate is 0.0%.
- When does demand for chia samen peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the chia samen niche?
- Listings span €2.05–€15.36; the average listing price is €7.84 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.