Is cbd profitable to sell on Amazon Germany?

The niche generates €385K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the cbd niche?

15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in cbd?

Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.2%.

When does demand for cbd peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cbd niche?

Listings span €13.13–€61.48; the average listing price is €27.23 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.

cbd

Worth a look

Shows low returns (0.2%), but soft demand (-30.0% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.23

avg listing price — sweet spot $15–$100

Price range

Great€13.13–€61.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good€385K

€385K/yr · 643K searches

Review moat

Good1,346.63

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, cbd is a €385K/yr Amazon Germany market (643K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

cbd market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €272K–€340K; units × avg price
Conversion rate: 2.2%
Avg BSR: #245
Page quality: 0%
Prime: 84%
Sponsored: 68%
Out of stock: 6.6%
Avg brand age: 50 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

27%

NATURFREUND EST.202128%
WeightWorld14%
Active Swiss9%
cannapine8%
CBDVITAL by VITRASAN7%
vitalmed7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cbd search terms

cbd270K/yr -26.2%0.9% conv.
cbd öl205K/yr -30.9%1.7% conv.
cbd tropfen52K/yr -30.1%2.2% conv.
cbd oil22K/yr -23.7%1.0% conv.
cannabidiol tropfen12K/yr -42.3%1.1% conv.
cbd öl 10%10K/yr -26.5%0.9% conv.
cannabidiol öl5K/yr -13.2%1.0% conv.
hanföl gegen schmerzen6K/yr -21.0%1.6% conv.
cannabidiol7K/yr -36.4%0.3% conv.
cannabisöl hochdosiert6K/yr -53.5%1.1% conv.

All search terms

Top cbd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NATURFREUND Hanföl HOCHDOSIERT mit 150mg pro Tagesdosis - Premium Hanfsamenöl Hemp Oil - Omega 3-6-9 Öl Fettsäuren Naturöl - Made in Germany - 10ml

NATURFREUND EST.2021€15.664.2★1,010 rev

Hanföl Tropfen 60ml - 2000mg reines Hanfsamenöl - Veganes Hanfsamen Öl kaltgepresst - Hemp Oil - Glutenfrei - Von WeightWorld

WeightWorld€22.624.2★1,494 rev

Hanföl in Softgel-Kapseln | Hochdosiert mit 1000mg Hanfsamenöl pro Kapsel | Von Active Swiss | Kaltgepresst für 210 Tage / 7 Monate

Active Swiss€17.834.3★1,586 rev

Hanföl Tropfen Hanfsamenöl HOCHDOSIERT (30 mg pro Tropfen) mit Omega-3-6-9 natürliche Pflanzenkraft in kleinen Chargen hergestellt 10 ml CANNAPINE

cannapine€13.134.3★41 rev

Schlaftropfen mit Melatonin und Hanfsamenextrakt | 100% natürliche Tropfen in Apothekenqualität | Verkürzung der Einschlafzeit | Jetlag Linderung | 30ml

CBDVITAL by VITRASAN€14.444.2★183 rev

Newest

by launch date

Natürliches Öl reich an Omega 3-6-9 und Vitamin C & E Vegan Ohne Gentechnik 60 ml(1er Pack)

NOVADS€16.0617 rev

1w ago

Premium HanföI 30 ml - Hanfsamenöl hochdosiert mit Omega 3 & 6 Öl Fettsäuren - Kaltgepresst in Deutschland - 750 Tropfen inkl. Pipette

Nature Effect€16.624 rev

1mo ago

Hanföl Tropfen Premium Hanfsamenöl HOCHDOSIERT (30 mg pro Tagesdosis) mit Omega-3-6-9 Profil Hemp Seed Oil für bewusste Lebensweise 30 ml ELEVORO

elevoro€19.438 rev

4mo ago

Hanföl Tropfen Hanfsamenöl HOCHDOSIERT (30 mg pro Tropfen) mit Omega-3-6-9 natürliche Pflanzenkraft in kleinen Chargen hergestellt 10 ml CANNAPINE

cannapine€13.1341 rev

7mo ago

VITAL24 Premium Nr. 50 Hanfsamenöl 10ML (250 Tropfen)

vitalmed€56.014 rev

9mo ago

What buyers say about cbd

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“IS very good Produkt”

Gelenkschmerzen7%

“Hilft mir gegen mein Rheuma”

Schlafqualität6%

“Wirksam bei schlechtem Einschlafen und innerer Unruhe”

Effizienz6%

“Wirkt”

Preis-Leistungs-Verhältnis5%

“Super Preis”

Saugfähigkeit5%

“Es zieht schnell ein, ist sehr stark und vor allem hilft es, ich habe es getestet und werde es mir bevor es leer ist wieder kaufen”

Geruch5%

“Die Creme riecht gut”

Geschmack insgesamt5%

“Super lecker”

Linderung von Muskelschmerzen4%

“Sehr gute Creme für Muskeln und Gelenke”

beworben Vs Tatsächliches Produkt4%

“Produkt Info”

What buyers complain about

Funktionalität insgesamt30%

“Wirkt null”

Preis-Leistungs-Verhältnis11%

“Hoher Preis”

Geruch5%

“Dufte”

Schlafqualität4%

“kann aus diesem Grunde weder Schlafstörungen, noch Epilepsie beim Hund kurieren...CBD-Öl wird oft tropfenweise eingenommen, Hanföl dient als Lebensmittel.”

beworben Vs Tatsächliches Produkt4%

“Auf Marketingtrick reingefallen”

Geschmack insgesamt4%

“Nachgeschmack”

Nebenwirkungen4%

“Seltsamerweise hat sich aber ein ganz anderer Effekt ergeben”

Dosierung3%

“keine wirkliche Supplement-Dosierung”

Schmerzlinderung – insgesamt2%

“Beieinem Knie sind die Schmerzen beim Gehen noch immer vorhanden”

Ölig/fettig2%

“Kein Hemp öl”

Top return reasons

Funktionalität insgesamt48%

Geruch12%

Gesamtgröße8%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt6%

Gelenkschmerzen4%

Linderung von Muskelschmerzen4%

Gesamt anzeigen4%

Preis-Leistungs-Verhältnis4%

Fleckenbeständigkeit4%

Common questions

Is cbd profitable to sell on Amazon Germany?: The niche generates €385K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the cbd niche?: 15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in cbd?: Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.2%.
When does demand for cbd peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cbd niche?: Listings span €13.13–€61.48; the average listing price is €27.23 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.

cbd