Skip to content

Cbd

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -30.0% this quarter, so Cbd is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€385K/yr643K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
63%top-5 click share · 15 brands · 22 sellers

Flapen Score

Cbd against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Cbd is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cbd market on Amazon at a glance

Shoppers on Amazon Germany searched for Cbd 643K times last year and spent an estimated €385K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €385K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.2%
Market size, estimated
€385Ka year
Peak month
January1.5× the quietest month
Top search term
cbd270K searches a year

02 · Price

A sale here is worth €27.23.

Listings sell for €27.23 on average, from €13.13 to €61.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €27.23 that is €14K to €20K a year per listing.

Average price
€27.23inside the $15 to $100 sweet spot
Price range
€13.13–€61.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€14K–€20K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #245 within Essentielle Fettsäuren & Öle. It carries 1,347 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
6.6%
Average rank
#245in Essentielle Fettsäuren & Öle
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
1,347per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cbd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

27%

  • Brand 128%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Cbd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cbd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cbd270K/yr
  • cbd öl205K/yr
  • cbd tropfen52K/yr
  • cbd oil22K/yr
  • cannabidiol tropfen12K/yr
  • cbd öl 10%10K/yr
  • cannabidiol öl5K/yr
  • hanföl gegen schmerzen6K/yr
  • cannabidiol7K/yr
  • cannabisöl hochdosiert6K/yr

Reviews and returns

What reviews say buyers love and hate about Cbd

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Wirkt null”
A buyer, on “Funktionalität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cbd questions

Answered from the same tracked data.