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Cbd

Cbd shows low returns (0.2%), but soft demand (-30.0% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 55Growth 10Conversion 27Competition 37Returns 99Price range 92Avg price 95Brand share 65Review moat 54Quality gap 77
This niche Category average · 2,966 niches

Is Cbd profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cbd is a €385K/yr Amazon Germany market (643K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.

Cbd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.0% over the last 90 days and 2.2% of searches end in a purchase.

€385K

revenue / yr

Units sold / yr13K
Search volume / yr-30.0%643K
Conversion rate2.2%
Avg price€27.23

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers15 · 22
Top-5 product click share63%
Open market34%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement68%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews1,347

Top Cbd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€38K€77K€115K€154K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

27%

  • NATURFREUND EST.202128%
  • WeightWorld14%
  • Active Swiss9%
  • cannapine8%
  • CBDVITAL by VITRASAN7%
  • vitalmed7%

Cbd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume643KCVR2.2%Products19Brands15Top 5 Brands66%OOS Rate6.6%Rating4.3★Reviews1,347Avg BSR#245
30K20KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Cbd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cbd270K/yr
  • cbd öl205K/yr
  • cbd tropfen52K/yr
  • cbd oil22K/yr
  • cannabidiol tropfen12K/yr
  • cbd öl 10%10K/yr
  • cannabidiol öl5K/yr
  • hanföl gegen schmerzen6K/yr
  • cannabidiol7K/yr
  • cannabisöl hochdosiert6K/yr

What reviews say buyers love and hate about Cbd

What buyers mention most, as a share of all reviews.

What buyers love

61% of reviews
Qualität insgesamt14%

IS very good Produkt

Gelenkschmerzen7%

Hilft mir gegen mein Rheuma

Schlafqualität6%

Wirksam bei schlechtem Einschlafen und innerer Unruhe

Effizienz6%

Wirkt

Preis-Leistungs-Verhältnis5%

Super Preis

What buyers complain about

70% of reviews
Funktionalität insgesamt30%

Wirkt null

Preis-Leistungs-Verhältnis11%

Hoher Preis

Geruch5%

Dufte

Schlafqualität4%

kann aus diesem Grunde weder Schlafstörungen, noch Epilepsie beim Hund kurieren...CBD-Öl wird oft tropfenweise eingenommen, Hanföl dient als Lebensmittel.

beworben Vs Tatsächliches Produkt4%

Auf Marketingtrick reingefallen

Cbd return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
48%
2Geruch
12%
3Gesamtgröße
8%
4beworben Vs Tatsächliches Produkt
6%
5Qualität insgesamt
6%

Common Cbd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cbd 54/100 on Amazon Germany — Worth a look. The niche generates €385K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -30.0% over the last 90 days.
Search demand for Cbd on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.