Skip to content

Casein Proteinpulver

Casein Proteinpulver shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49

Market size 55Growth 13Conversion 38Competition 81Returns 100Price range 90Avg price 95Brand share 59Review moat 60Quality gap 82
This niche Category average · 2,966 niches

Is Casein Proteinpulver profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Casein Proteinpulver is a €387K/yr Amazon Germany market (357K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.

Casein Proteinpulver: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.8% over the last 90 days and 3.0% of searches end in a purchase.

€387K

revenue / yr

Units sold / yr13K
Search volume / yr-23.8%357K
Conversion rate3.0%
Avg price€35.70

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers25 · 53
Top-5 product click share34%
Open market30%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement85%
New entrants (1y)4· 1 succeeded
Avg rating4.2★
Avg reviews1,081

Top Casein Proteinpulver products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€12K€23K€35K€46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

53

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

34%

Top 20: 75%

Open market

25%

  • Optimum Nutrition27%
  • Premium Body Nutrition19%
  • Bodylab249%
  • GymBeam8%
  • Bulk8%
  • Body Attack5%

Casein Proteinpulver demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume357KCVR3.0%Products54Brands25Top 5 Brands70%OOS Rate18.8%Rating4.2★Reviews1,081Avg BSR#37
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Casein Proteinpulver search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • casein proteinpulver95K/yr
  • casein70K/yr
  • pbn whey protein65K/yr
  • casein protein27K/yr
  • pbn16K/yr
  • casein protein pulver9K/yr
  • micellar casein10K/yr
  • pbn whey9K/yr
  • pbn protein7K/yr
  • casein pulver6K/yr

What reviews say buyers love and hate about Casein Proteinpulver

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Geschmack insgesamt26%

Schmeckt super

Ernährungs Gehalt13%

Bestes Proteinpulver

Geschmack11%

The whey flavour good 7/10

Qualität insgesamt9%

Decent product

Löslichkeit8%

Löslichkeit 10/10

What buyers complain about

66% of reviews
Geschmack insgesamt21%

Ungenießbar

Geschmack12%

Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar

Ernährungs Gehalt7%

Die Nährwerte sind zwar nicht absolut perfekt (es gibt Whey mit etwas mehr Proteinanteil und weniger Kohlenhydraten),

Süße6%

einfach nur brutal süß

Preis-Leistungs-Verhältnis6%

not worth it, auch wenn's günstig ist

Casein Proteinpulver return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack
40%
2Preis-Leistungs-Verhältnis
13%
3Süße
13%
4Funktionalität insgesamt
7%
5Vegan/Biologisch
7%

Common Casein Proteinpulver questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Casein Proteinpulver 62/100 on Amazon Germany — Worth a look. The niche generates €387K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -23.8% over the last 90 days.
Search demand for Casein Proteinpulver on Amazon Germany is steady year-round — the busiest month runs 1.9× the quietest.