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Casein Proteinpulver

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.8% this quarter, so Casein Proteinpulver is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49
Market size
€387K/yr357K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
34%top-5 click share · 25 brands · 53 sellers

Flapen Score

Casein Proteinpulver against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Casein Proteinpulver is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casein Proteinpulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Casein Proteinpulver 357K times last year and spent an estimated €387K. The top 5 brands take 70% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €387K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
3.0%
Market size, estimated
€387Ka year
Peak month
May1.9× the quietest month
Top search term
casein proteinpulver95K searches a year

02 · Price

A sale here is worth €35.70.

Listings sell for €35.70 on average, from €11.07 to €79.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €35.70 that is €4K to €9K a year per listing.

Average price
€35.70inside the $15 to $100 sweet spot
Price range
€11.07–€79.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #37 within Nahrungsergänzung. It carries 1,081 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
87%
Out of stock, average day
18.8%
Average rank
#37in Nahrungsergänzung
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
1,081per listing
Listings tracked
54

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Casein Proteinpulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

53

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

34%

Top 20: 75%

Open market

25%

  • Brand 127%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Casein Proteinpulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Casein Proteinpulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casein proteinpulver95K/yr
  • casein70K/yr
  • pbn whey protein65K/yr
  • casein protein27K/yr
  • pbn16K/yr
  • casein protein pulver9K/yr
  • micellar casein10K/yr
  • pbn whey9K/yr
  • pbn protein7K/yr
  • casein pulver6K/yr

Reviews and returns

What reviews say buyers love and hate about Casein Proteinpulver

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Casein Proteinpulver questions

Answered from the same tracked data.