Is casein proteinpulver profitable to sell on Amazon Germany?

The niche generates €387K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the casein proteinpulver niche?

25 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in casein proteinpulver?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.

When does demand for casein proteinpulver peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the casein proteinpulver niche?

Listings span €11.07–€79.88; the average listing price is €35.70 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

casein proteinpulver

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€35.70

avg listing price — sweet spot $15–$100

Price range

Great€11.07–€79.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good1,080.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good€387K

€387K/yr · 357K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, casein proteinpulver is a €387K/yr Amazon Germany market (357K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

casein proteinpulver market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €357K–€446K; units × avg price
Conversion rate: 3.0%
Avg BSR: #37
Page quality: 0%
Prime: 87%
Sponsored: 85%
Out of stock: 18.8%
Avg brand age: 78 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

34%

Top 20: 75%

Open market

25%

Optimum Nutrition27%
Premium Body Nutrition19%
Bodylab249%
GymBeam8%
Bulk8%
Body Attack5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top casein proteinpulver search terms

casein proteinpulver95K/yr -1.1%3.0% conv.
casein70K/yr -14.5%3.4% conv.
pbn whey protein65K/yr -55.6%0.7% conv.
casein protein27K/yr +1.2%2.7% conv.
pbn16K/yr -38.2%0.7% conv.
casein protein pulver9K/yr +15.1%2.8% conv.
micellar casein10K/yr -5.1%2.4% conv.
pbn whey9K/yr -54.0%0.8% conv.
pbn protein7K/yr -44.4%0.7% conv.
casein pulver6K/yr -32.5%2.8% conv.

All search terms

Top casein proteinpulver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PBN Micellar Casein Vanilla 1kg Pouch

Premium Body Nutrition€17.574.4★1,502 rev

Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Creamy Vanilla 924g 28 Portionen

Optimum Nutrition€37.664.3★2,511 rev

Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Chocolate Supreme 1.82 kg 55 Portionen

Optimum Nutrition€62.764.5★4,905 rev

GymBeam Mizellares Kasein Proteinpulver langsame Absorption fettarm unterstützt Regeneration und Knochengesundheit ideal für Gewichtsabnahme und Muskelaufbau (1000 g Schokolade)

GymBeam€23.943.9★27 rev

Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Creamy Vanilla 1.82 kg 55 Portionen

Optimum Nutrition€63.294.5★3,124 rev

Newest

by launch date

edubily Micellares Casein - Casein Protein Pulver für die abendliche Proteinroutine - mit micellarem Casein aus Weidehaltung - ohne unnötige Zusätze - 1 Portion täglich (500 g Vanille)

edubily€28.4714 rev

5mo ago

Bulk€19.03793 rev

11mo ago

Bulk Mizellares Kasein Casein Protein Pulver Eiweißpulver Vanille 500 g

Bulk€17.39139 rev

2y ago

POWERSTAR FOOD€29.8840 rev

3y ago

Bodylab24 Casein Micellar Vanille 1750g 100% pures Casein reich an BCAA-Aminosäuren langes Sättigungsgefühl unterstützt den Muskelaufbau und -erhalt ideal während einer Eiweiß-Diät

Bodylab24€43.7499 rev

4y ago

What buyers say about casein proteinpulver

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Schmeckt super”

Ernährungs Gehalt13%

“Bestes Proteinpulver”

Geschmack11%

“The whey flavour good 7/10”

Qualität insgesamt9%

“Decent product”

Löslichkeit8%

“Löslichkeit 10/10”

Preis-Leistungs-Verhältnis7%

“Overall decent product good for the price”

Süße2%

“leicht überzogener Süße.”

Inhaltsstoffe – insgesamt2%

“Die Produkte von ESN sind für mich die besten”

beworben Vs Tatsächliches Produkt2%

“macht seinen Job”

Textur/Konsistenz – insgesamt1%

“Konsistenz ok, sehr gute Zusammensetzung”

What buyers complain about

Geschmack insgesamt21%

“Ungenießbar”

Geschmack12%

“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”

Ernährungs Gehalt7%

“Die Nährwerte sind zwar nicht absolut perfekt (es gibt Whey mit etwas mehr Proteinanteil und weniger Kohlenhydraten),”

Süße6%

“einfach nur brutal süß”

Preis-Leistungs-Verhältnis6%

“not worth it, auch wenn's günstig ist”

Löslichkeit5%

“Schlechte Löslichkeit”

Textur/Konsistenz – insgesamt3%

“nicht ganz so cremig”

Künstliche Süßstoffe2%

“nur geringe Menge Süßungsmittel (Stevia)”

Verdünnt/wässrig2%

“etwas pulverig”

beworben Vs Tatsächliches Produkt2%

“irreführend”

Top return reasons

Geschmack40%

Preis-Leistungs-Verhältnis13%

Süße13%

Funktionalität insgesamt7%

Vegan/Biologisch7%

Auslaufsicher7%

Säureregulator/Linderung von Magenschmerzen7%

Geschmack insgesamt7%

Common questions

Is casein proteinpulver profitable to sell on Amazon Germany?: The niche generates €387K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (62/100).
How competitive is the casein proteinpulver niche?: 25 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in casein proteinpulver?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.
When does demand for casein proteinpulver peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the casein proteinpulver niche?: Listings span €11.07–€79.88; the average listing price is €35.70 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.